This is an essential part of the team and marketing strategy.
You may need to improve your search engine optimization (SEO). Is this a game? No problem. An SEO specialist can help.
These keyword kings can drive more traffic than the downtown rush hour. Continue reading to learn more about the job, and what it takes for the job to be done.
What does an SEO specialist do?
An SEO specialist can improve website rankings on search engines such as Google and Yahoo! Bing.
This specialist will ensure that your site is optimized to show relevant search results. They will also provide a positive user experience. This will increase traffic, lead volume, and brand awareness.
An SEO specialist’s primary goal is to increase sales for the company.
Smart on-page strategies such as keywords tag, internal linking, etc can increase website visibility in search engines. This ultimately leads to more traffic and sales.
Other duties include maintaining and updating the title and meta tags, URL redirects, and 404 errors, analyzing competitors’ websites, monitoring Google Search Console, similar webmaster tools, and identifying link-building opportunities.
They also collaborate closely with marketing and creative team members to create new initiatives and manage social media accounts. This will increase user engagement.
Search engine marketing (SEM) is a key component of SEO. SEO experts are required to be knowledgeable about SEO, but this knowledge is also useful for freelance writers and marketers.
What skills do SEO specialists need?
Communication skills are essential. You must be able to communicate clearly with clients to explain the best way to grow their site.
It is important to assess risks, “knowing the difference among changes that could greatly damage a website’s progress and those that can move it forward”, and forecasting trends and how they will affect future traffic.
Google Analytics (or any other web analytics tool) will be required.
Who supervises an SEO specialist?
It all depends on the company’s structure. Horton, as the owner and chief consultant, reports directly to clients. Others might report to an SEO director or marketing director.
How does one get into this field?
Although a degree in marketing can be helpful, Horton says that there are not many college courses that will teach you the SEO skills you need. Horton recommends that you study the vast amount of online material.
You can start by searching Google’s and Bing’s online certifications, community resources, and industry keynotes on sites such as QuickSprout or AHrefs.