Stop Boosting Posts on Facebook

Whether you want to promote your company, brand, or your client’s business, Facebook is the perfect platform! After all, it has more than 1.62 billion daily active users and more than seven million advertisers. That’s why today, Facebook has become one of the popular platforms to advertise any business. 

When it comes to promoting your business on Facebook, there are numerous ways to do it. You may have already heard about boosting Facebook posts. It’s the blue button that appears on every business post. This button makes Facebook advertising quick and simple. But does it really provide the right growth and success to your business? 

Thanks to the changing Facebook’s news feed algorithm and guidelines; now it has become problematic for the brands to get content in front of target audiences. That’s why many brands have started allocating a marketing budget so that their Facebook posts will reach the right people at the right time. And for that, boosting a post seems an easy and quick way, right? 

You’re not alone; many people are tempted to click on “Boost Post” while creating Facebook posts or updates for their business page. But what if we tell you that boosting your Facebook posts is not the best way?

So what’s the right way to promote a business page on Facebook? Facebook Ads! Yes, targeted ads do much more than boosting posts. In this post, we will tell you about Facebook Ads and how it will help your business get more traffic, more sales, and more revenue. 

How Does Facebook Boost Post work?

When you click the Boost Post button, your Facebook posts are immediately delivered to the news feeds of various users. These users generally are those who fit within your general targeting parameters. Boosting a post will indeed reach your content to more people than it would organically. 

However, your post will not reach the right audience, and hence you’ll not get the response you’re expecting to get from them. That’s why boosting a post on your Facebook business page doesn’t make a significant impact on your business. 

Why You Shouldn’t Use Facebook Boosted Posts

Here are some reasons why it’s not a good idea to boost Facebook posts for your brand: 

• Targeting the right audience is one of the most important parts of Facebook ad campaigns. However, the Facebook Boost Post has limited targeting options. 
• When you boost a post on your Facebook page, it automatically applies the “Page Post Objective.” This doesn’t give you optimization choices as per your marketing objectives.
• In the boosted post, there is no way to split test your campaign or measure results. Moreover, it doesn’t let you optimize for your marketing goals.

So What Should You Do Instead?

Creating custom Facebook Ads may take a bit more work and time than boosting a post. But it will give you many benefits, such as you’ll get more targeting options and details. So, instead of boosting your Facebook posts, work with Facebook’s Ads Manager. 

When you create promoted posts using Facebook’s Ads Manager, you’ll get more features. This way, you’ll be able to expand your content’s reach. You can also visualize your data via charts and graphs.  

Conclusion

Boosting a Facebook post can seem easy and tempting, but creating promoted posts and Facebook Ads will allow you to target the right audience and optimize your post as per your marketing goals. Not only you’ll get more detailed, meaningful data over time, but also you’ll be able to grow your brand more efficiently.