Your website should be promoted in order to get new customers, readers, visitors, etc. If you own a blog, your regular readers may become potential buyers. Usually, bloggers don’t stop on writing interesting posts. They want to create informational products, closed communities, etc.
And what do you need for all that? Buyers.
Buyers are an audience that trusts you and will benefit from what you offer. And link-building is one of the best ways to get to such an audience.
This article is a brief guide on how to get high-quality inbound links from websites that have the people you need.
Choose Proper Blogs for Backlinks
A random blog may not bring you any results if you post a backlink there. Imagine asking for an inbound reference to a site about relationships on a blog about different types of blankets. Well, you can tie the two topics, but it’s not the best collaboration.
A maternity blog is a better choice. And a blog about relationships is the best one.
Because the target audience may be the same.
Why ‘may’ be?
Because your values are also important. This may be a blog about open relationships, while you may frown upon them or just not cover them in your articles.
It’s OK if the topics are different. There should be a blog for everybody, right?
But it’s better for you to look for websites close to you by theme, philosophy, tone, and audience.
Guest Posts Are Good, But There Are Other Ways
There are many more ways to build links than writing guest posts for other blogs. You can:
- Look for broken links that may be substituted with yours;
- Buy links in content (we mean cooperating with pros who know where to find a site just for your link);
- Collaborate with blogs by creating infographics together;
- Look for unlinked mentions of your source, etc.
We say you should try all of them to diversify your portfolio.
Tips for Website Improvement to Make Backlinks Work
Let’s say you’ve got a hundred great backlinks. But why do people leave your site until you have the chance to show them how great it is? Maybe there’s something wrong with the structure or the content of the source. Visit this website to find out more about design improvement to suit your SEO goals. And follow the recommendations below:
- Make your site easy to navigate.
To make sure nobody gets lost, create an easy and to-the-point navigation. All the basic links have to be in a menu on the first viewing screen. While designers are going crazy nowadays creating amazing hard-to-process animation, it’s still useful to have something familiar for every visitor.
- Create high-quality and to-the-point content.
Write useful long-reads, create infographics, skyscraper content, etc. Do it differently, try new approaches, and you’ll be linked naturally without having to look for websites to post links on and cooperate with yourself.
- Don’t upload too many ads.
Keep your website neat. We realize that one of the best ways to make money with a blog is to post advertisements. But make it native. Post links in your publications, a small banner, a link in ‘related articles’, etc. But don’t flash every visitor with 1,000 images.
- Engage in conversations.
Ask your readers to share content and communicate. This will help you build a strong audience that may become your readers in the future.
You need to act both ways to achieve success for your blog: on-page and off-page. While on-page strategies are for another article, the basis of the off-page optimization is what? Yes, backlinks.
Choose proper websites to post them on, learn negotiation and communication skills, engage professionals to help you achieve all your goals. Gladly, there are agencies that will help you build the best links on relevant pages with TAs very similar to yours. Do not be afraid to contact a team of specialists and ask them for help.