The Benefits of Adding Collages to Your Marketing Videos

Though you may think collages are just a fancy name for the picture-in-picture feature on your smartphone, collages in videos have many benefits beyond video quality. If you’re still using text and images to create your marketing videos, it’s time to move on. There’s a much more engaging and captivating way of representing your message … Read more

4 Content Marketing Mistakes That Could Ruin Your Business’s Growth

It’s no secret that content marketing is a powerful tool for driving business growth.  In fact, research shows that 91% of marketers use content marketing as part of their business strategy. Around 31.8% of organizations achieve 27.1% growth rates as a direct result of their content marketing efforts. This data proves that businesses investing in … Read more

When is it time to upgrade to dedicated hosting?

Hosting is one crucial element when it comes to having a website. It  is what can make or break a website. But there is one comment question that arrives: When is it time to upgrade to a better hosting solution?  Well first of all, as you already know there are several options. The upgrade is … Read more

A Beginner’s Guide on Instagram Vs. Pinterest

With billions of active users on social media and digital marketing through photos and videos, it is clear that visual material is always available to any business or marketer. Companies and digital marketers will find that using photographs and videos to represent their brands, raise brand recognition, and expand their consumer base is a successful … Read more

Does The Perfect Small Business Website Exist: Here Is How You Can Build One

Running a small business is no mean feat. Ask any small business owner, and they will tell you how they are always struggling with increasing competition, employee troubles, statutory compliances, and diminishing marketing budgets.  While a majority of small business owners agree that having a website will help them open a new channel for leads … Read more

eCommerce Essentials: 5 Website Features Your Customers Will Love

Perhaps you’ve invested in a creative design studio to make your website look incredible. You’ve gotten some exceptional copy written, and everything looks good, but it’s still not getting the results you want.  With so many factors at play in the user experience (UX), it can be hard to determine why your website isn’t quite … Read more

How to choose a digital marketing company?

Every business needs marketing to increase brand awareness, generate more leads and increase sales. Where is your target market? What do they respond best to? Choosing a digital marketing company that will deal with search engine optimization and  of the site is a responsible process. How the site will work and how many customers or … Read more

E-Commerce: Top 5 Strategies to Grow Your SME

When it comes to small to medium-sized enterprises, growing your business can be incredibly difficult. Studies show that only around 40 percent of startups manage to get through their first three years. In a saturated market, you need key processes in place to oust the competition, increase revenue and boost profitability. Here are 5 effective … Read more