A Small Business’s Guide To Creating Valuable Website Content

Creating valuable website content is difficult. The majority creates written content as their most-used web content type. However, 1 in 3 marketers knows that their content is only somewhat effective. In short, there’s a lot of web content out there that’s ineffective or completely useless. As a small business owner, you don’t want to waste your time and effort in creating web content that doesn’t convert.

Fortunately, web content writing is something you can get better at with a bit of research and practice. Here’s how you can create effective and valuable content for your website:

1. Think Purpose

You can’t write good web content without knowing its purpose or why you’re writing it. Is the website content for attracting new customers? Do you want to sell a product? Are you hoping to build traffic to support sponsorship and advertising?

Whatever purpose, once you understand the main goal of the website content, you’ll be better positioned to write a compelling copy that can help achieve your goal.

2. Determine The Who

Knowing the ‘why’ isn’t enough. You also need to consider who you’re writing for. If you don’t understand who you’re writing for and what they want to read, you won’t be able to create compelling content. If your web content doesn’t resonate with current and prospective customers, then what’s the point?

According to the experts at editorworld.com/, a professional proofreading and editing service, you can write nice words without any error in sight, but this content likely won’t generate sales or leads since they’re not targeting the right people. So, make sure to think of your audience every time to have a higher chance of creating better web content.

3. Start With A Compelling Headline

When it’s time to finally write, the first thing you need to think of is your headline as it’s the first and probably the only impression you make on your readers. Without a magnetic headline, the rest of your content may as well not even exist. So, whether you’re creating website content or articles and blogs, writing a compelling headline is a critical skill.

Strong headlines should provide quick and specific information to draw people in but not too much that it tells the whole story to keep them curious. The sweet spot for a good headline is about 65 characters or 11 words. Also, people want to read content that teaches them something of value.

4. Keep Them Hooked With An Interesting Intro

Once your headline enticed a user to click on your web content, you need to persuade them to continue reading. To do that, you need an interesting intro that’ll keep them hooked—whether that’s stating a fact or acknowledging their pain point or problem.

The best way to keep a user continue reading is by jumping straight into the content as promised by your headline but adding an interesting catch, paired with the right voice or tone.

5. Tone And Voice Matter

Speaking of voice and tone, these are powerful tools in your content strategy toolkit. Your brand’s voice reflects your identity and personality that should be consistent across all web content. Meanwhile, your tone can adapt according to the context of your web content. It varies depending on the emotional state of your readers.

For instance, adding humor to your welcome page as well as your About Us page can boost likability and loyalty. Thus, you want to create a style guide that defines your brand’s tone and voice to enhance user experience and strengthen your brand image.

6. Take A Look At Your Competitors

Good content writing for your website also depends on a well-rounded view of your competitors. Comparing your website to your competitors’ can provide you with important insights that can bring a significant impact to the website copy you write.

Researching your competitors’ web content can also help you identify industry trends in web content. You can spot new tactics or strategic shifts that competitors are trying instead of being the last to know. 

Also, it can help inspire you with new general content to write about. You can compare your web content performance with your competitors. By getting a sense of backlinks, traffic, and keywords that your competitors’ sites rank for, you can set realistic goals to measure against yours.


And there you have it! While anyone can create basic content, high-quality web content is what attracts and keeps users to your website. So, make sure to follow the above tips to create valuable and high-quality website content that converts and increases your small business’s online revenue.

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