There is no longer any area of marketing that, in one way or another, did not include Internet communications with the client. CRM and end-to-end analytics are now our everything.No marketing elements exist in isolation anymore. The website is inextricably linked with social networks and messengers, and chatbots. “Marketer” is turning from a profession into a competency. Today, quality article creation plays a role. Basic knowledge of modern marketing is necessary for anyone who takes part in promoting a company or product.
The Priority of Video Content
Any professional working with text has a problem. People don’t read all the way they would like to. Diagonally at best. Hence the requirements for content formatting: separation, indentation, bullets, or emoji. For precise offers, too, go here. The love of moving pictures is deep into our brains. The caveman who noticed a saber-toothed tiger moving is the good guy. The brain processes image 60,000 times faster than words.
Smart Social Media Algorithms
When the smart feed appeared on Instagram and users began to see posts by unfamiliar authors, there was a wave of outrage. Then, finally, the machine dares to dictate what I should watch!
Now it doesn’t matter how many subscribers you have. The most important thing is the engagement rate (ER): how many of you liked, saved, scrolled through the carousel, or wrote to the Direct about as important as your activity on Instagram in general and concerning your followers in particular.
Customers don’t want to read the entire list of services; they don’t want to understand the terms and conditions. It applies to all areas: b2b business and b2c sales.
Young people born between 1997 and 2012 especially appreciate personalization. For example, 70% of them believe that in the future, sites will be able to offer them the product they want before they start looking for it, and 40% of zoomers leave a site that doesn’t make personalized offers to them.
Not a “Presence,” but a Social Media Job
Social media is continually expanding the possibilities. Without leaving the confines of an account, you can buy, learn, and communicate. Just a little longer, we will be visiting each other, just as before, without interrupting the session. Even the most offline-oriented businesses have come to terms with the need for a social media presence; clients are increasingly finding out about the company through social media. Learn more about Ehab Photography to become a real pro.
Storytelling for the Expert and the Company
Storytelling is the English word for telling a story. It is a technique you can use to attract a consumer’s attention. In the narrow sense, storytelling is a chain of posts, stories, or articles from a single informational canvas. An engaging resource on this topic is mostlyblogging.com.
The user is drawn into the story, wondering what will happen next. Interest turns on attention and reduces the criticality of perception.
Chatbots for Work and Leisure
Develop a customer journey map, segment your audience, and implement chatbots. Don’t leave the user with the bot one-on-one. Instead, provide a way to navigate the site or connect with a specialist quickly. At the beginning of the conversation, indicate that the bot is talking to the user. It will increase loyalty to possible errors in the system.
Fast Sales in Web-Stores
Even though a significant part of online shopping has moved to social networks, online stores haven’t gone anywhere. However, users accustomed to quick responses on social networks expect the same speed in other matters.
A New Level of Gamification
Gamification is a trend taken to a new level with the development of chatbots and auto rolls. Instead of a long, tedious (and often unsuccessful) tale about the benefits of a company or product, it’s better to engage the visitor in a game. The more engaged a customer is on their way to purchase, the more loyal they are and the more likely they are to part with money in your favor.
Betting on Zoomers
Generation Z is young people born between 1997 and 2012. The oldest of them is now 24 years old. Give zoomers a chance to get to know you and share your values. Post honest feedback, show social and community involvement, and respond quickly. And most importantly, don’t be a nerd!
Trends 2023: What’s in Store for Us?
It is strengthening the role of PR. If only the giants cared about PR, it is becoming the rule of good tone for companies at all levels. The Zoomers (and other generations after them) will comprehensively evaluate the seller. The “what” a company offers will be inseparable from the “how.”