Content marketing is a tried and true method to build customer loyalty, increase conversion rates, and drive revenue to the bottom line. It’s also become a top priority for companies that are eager to grow and increase profits. It can be difficult to know which tactics and strategies will work best for your business, from driving sales to boosting social media engagement.
That’s where artificial intelligence steps in.
Developed to help businesses build smarter and more targeted content, content intelligence tools uses computer algorithms to deliver precise and measurable results. It’s the future of content marketing.
But what is artificial intelligence? And how can it be used to improve your content strategy?
Let’s take a look.
What is artificial intelligence?
Artificial intelligence (AI) can be defined as a computer system that processes information or data to learn, understand, predict and act.
It’s a powerful tool that can enhance and optimize the way you conduct your business. The mainstream media rarely cover the advances in AI, but they continue to play a major role in marketing strategies across industries—both big and small.
AI is used to improve customer engagement, increase conversion rates, and solve problems for businesses of all sizes. It’s also the basis for most chatbots and virtual assistants, which use algorithms to automate processes and reduce time spent on repetitive tasks.
AI is constantly evolving, taking cues from the world around us and adapting to it. But beyond these capabilities are some that are genuinely unique. Take a look:
It’s not just about computer programs – AI can also learn from the people who use it.
It doesn’t just learn from you – AI can learn from everyone that uses it.
It can predict future outcomes and be used to help your business make smarter, more informed decisions. That’s where it becomes helpful in content marketing.
How can artificial intelligence be used in content marketing?
Artificial intelligence is already being used to optimize content strategies, and you can use it to boost engagement rates and the effectiveness of your efforts.
Here are two ways AI can help you to deliver more engaging content:
Increased objectivity and accountability: With AI, your content marketing strategy can be easier to monitor, measure, and improve.
Optimization: AI algorithms can help create more optimized content so you can reach your target audience and make the most of your strategy.
Now that you know a little more about AI let’s look at how it can be used to boost engagement in your content marketing campaigns.
Identify your target audience
The most crucial consideration in your content strategy is your target audience. Without knowing who you’re trying to reach, any campaign can be at risk of failure. That’s why it’s essential to identify and segment your audience correctly.
Consumers are smarter than ever, and they can detect blatant sales tactics and disingenuous marketing efforts in an instant. To avoid leaving a bad impression, you need to appear as a solution provider before selling anything.
Hire the best writers and visual designers you can find to give your content a polished, professional look. Because trust and credibility are essential to your business, you must present yourself in the best possible light.
The good news is that AI can help. With the right systems in place, businesses can analyze and segment their users based on how they interact with content and adapt to meet their needs.
Collect and use customer feedback
The goal of any content marketing campaign is to drive sales, but what about social media engagement?
If you want to monitor and track the quality of your content, it’s essential to have a way to measure the number of people that engage with your posts. That’s why it’s vital to collect and use customer feedback to pinpoint what’s working and what needs improvement.
Consumers are busy, so they might not always give you the feedback that you need. AI can help you get around this problem by automating much of the data collection and analysis process. You can use it to collect and analyze more data than ever before, so you can improve your content more precisely and accurately.
As you can see, AI can help you deliver content to those who want it the most
The one thing your business needs most in a content strategy is engagement. The more people who engage with your content, the more likely you will convert them into customers. And for AI to help you get there, you need to measure and track your efforts. Nothing can deliver the results as AI can, and that’s why content creators are increasingly turning to it to connect with their customers on a much profound level.