If you run a small business in the US, digital marketing will never be far from your mind, as you strive to generate a strong online footprint. We are living in a digital world and all advertising should be online, as this is a cost-effective way to reach your target groups, and with that in mind, here are the top digital marketing strategies in the US for 2024.
1. Search Engine Optimization
Known as SEO, this is the art of boosting a website’s rankings within Google searches. Search engines are extremely secretive about the algorithms they use and it takes an experienced SEO team to put your platform on page 1, which is where everyone wants to be. Sone award-winning SEO agencies claim they can put your website at the top of the search tree within 90 days, which is pretty amazing.
2. Email Marketing
Some small businessowners mistakenly think that email marketing is no longer productive, when in fact, any of the top email marketing agencies will confirm that this strategy is alive and well. Email marketing is very complex, yet it can produce great results with the right agency in place. Running a promotion every quarter can bring in good results and with experts in your corner, the only way is up!
3. Social Media Marketing
The major players are Facebook, X (formerly Twitter), Instagram and Tik-Tok; all these platforms offer unlimited potential for marketing and with a top-rated social media marketing team in your corner, your social media following will surely grow. If you post quality content on a daily basis and reply to all comments, your business should receive the best exposure.
4. Pay Per Click Advertising
Google Ads is probably the most popular PPC platform; the system works with the advertiser paying the publisher an agreed sum every time a user clicks on their ad. The world of PPC advertising is complex, with many variables, which is why you should hire the services of an award-winning PPC agency to manage all your campaigns.
The team can monitor ad performance in real time and make changes to extract better results; keyword research is an essential aspect of PPC advertising and many entrepreneurs run ongoing campaigns due to a high ROI. Click here for information on eco-friendly marketing.
5. Link-Building
Google and other search engines notice valid links and rank sites accordingly; there are many ways to put links onto the web; outreach blogging is a very popular way to place inbound links on independent blogging platforms; when a user clicks on the link, they are taken to the client’s landing page.
We recommend hiring an award-winning digital marketing agency in order to get the best results from your marketing campaigns; let’s not forget cyber-security, which is essential for any business website and a top US agency has all the cyber-protection solutions. If you have the right digital marketing plan in place, there is every reason to expect a level of success.