There are over 383 million people across the globe who use Snapchat every day and a huge majority of them are either older teens or adults in their early 20s. Therefore, for businesses with a target audience that mostly belongs to Gen Z, Snapchat is the ideal social media platform for marketing. If that sounds like something that might benefit your business, here are four tips to help you get the most out of your Snapchat ads.
Speed is Everything
Snapchat and its users are perfectly synchronised with each other’s pace, and that pace is fast. Your ads must be created with that speed in mind as you will only have 10 seconds to work with. Don’t try to cram in as much information as you can within those 10 seconds; focus on delivering a single, fast-paced message per ad.
Focus On Collecting Data from the First Few Campaigns
Despite how fast the Snapchat platform is, it follows the same rules of social media in general. It takes time to build a presence on Snapchat and you should treat your first few campaigns as investments in data collection. The collected data must then be interpreted, organised, and utilised to create more effective future ad campaigns.
If you want to speed up the process and forego some of the trial-and-error steps, consider working with an experienced Snapchat advertising agency. They already know what works and what doesn’t, so you should be able to see much faster results with their help than you would otherwise.
Create Content for Smartphones
It’s true that Snapchat can be used from a desktop or a laptop as well, but there are some important points to note about that. Snapchat on computers is a recent introduction that hardly anyone uses currently. Unlike Facebook or Instagram, where social media platforms maintain a fully-fledged, feature-rich website for their users, Snapchat does not have a website like that.
Instead, you will need to download and install the Snapchat desktop application to use it on your computer. It’s an option for users who cannot access their smartphones, but the focus of Snapchat is still on its smartphone applications. Therefore, any ad content meant for Snapchat must be created specifically for modern smartphones.
Snapchat Ads Should be Made for Portrait Mode Viewing
This is important because of the difference in orientation between smartphones and desktops. First and foremost, we primarily use smartphones in portrait mode and computers almost exclusively in landscape mode. Next, there’s a stark difference in the width of smartphone displays compared to the width of computer displays. Given that Snapchat is a social media platform for smartphone users, your ad campaigns should always be created for smartphones. That is to say, the ads should be made to be viewed in portrait mode.
Don’t worry about desktop users because the dynamic nature of Snapchat’s design interface will keep your content viewable on any device. In fact, based on how many smartphone users there are today, the entire focus of ad campaigns on social media is starting to focus more on the mobile interface.