Understanding Generational Marketing: Broadening Your Customer Base

Understanding Generational Marketing: Broadening Your Customer Base

Generational marketing is a strategy that involves tailoring marketing efforts to specific age groups, each with distinct characteristics, preferences, and behaviors. By understanding and leveraging the unique traits of different generations, businesses can effectively broaden their customer base and enhance their marketing impact. What is Generational Marketing? Generational marketing involves segmenting the market based on…