Search Engine Optimization or SEO is a marketing tactic that you can use for finding potential patients. It will help you in boosting your website ranking on google. Thus, you can attract more patients. Your patients are not going to pull out their phone book and look for a healthcare provider. They will directly go to Google and look for local doctors. Most of the patients will come from google only. Thus, SEO is very important for doctors and healthcare providers.
What Is SEO?
SEO is a set of best tactics and practices that will ensure that your hospital website is ranking top on google for medical treatment-related searches. For example, dentists can focus on keywords like “local dentists”.
SEO is not an exact system that you can follow. Every search engine will have its own ranking system and complex algorithms. For example, Google is using more than 400 ranking factors before displaying search results. These algorithms are updated regularly. Thus, SEO for medical practice is not easy. However, we are going to share some tips that you can follow for improving your SEO.
How To Optimize Your Healthcare Websites?
You need to spend a lot of time optimizing your website. Make sure that you are patient with SEO. New traffic is not going to flow overnight. Thus, you should start making changes. You can follow these tips for optimizing your website:
1. Keyword Research
You can use tools like Google Keyword Planner for finding out keywords that your patients are searching for. Some keywords can be easily guessed. For example, you can easily guess that your patients will be searching for “local hospitals” on Google. You should collect at least five keywords.
2. Google Webmaster Central
You should ensure that you have claimed your website on Google Webmaster Central. This can be easily done by submitting a sitemap. Google will use this sitemap to index your website. It will also look for technical errors like site speed. You can fix these problems by following Google Webmaster instructions.
3. Claim your Google My Business profile
Your patients will come mostly from your region. You can attract your local patients by claiming your Google My Business Profile. Also, you should focus on optimizing your Google My Business profile.
4. Pages for every treatment and condition
You should create a page for every condition you treat. Each page should contain some text content. You should ensure that the content is high quality and your patients can actually benefit from it. This will help you in boosting your site ranking.
5. Create new content
Search engines like Google want to see fresh content on your site. Thus, you should continuously generate new articles and content. You can hire a content writer for this. Also, you should share your content on social media sites.
6. Credible backlinks
You should never buy spammy links. Make sure that good websites are linking back to your website. This can be done by talking with your network. Good backlinks will help you in boosting the off-page SEO of your website. You can get backlinks from your partners and other medical associations.
7. Work with SEO expert
You should consider working with the best healthcare consulting firms. They will help you in boosting your website SEO. These firms have years of experience. Thus, they know about all the Google algorithms. They will also help you in generating good content for your website. You don’t need to worry about your site ranking if you are working with healthcare consulting firms.
SEO can help you in attracting more patients. It can help you in increasing your revenue. Most patients are using google for finding local hospitals. Thus, you should use SEO to target these patients.
Read our other health related articles to improve your knowledge.