While marketing may seem like a pretty straightforward endeavor – find the problem, tell your customers how you can fix the problem, profit – things aren’t always as simple as they may seem. Each industry requires its own specialized type of marketing if you want to see the best results, and even within a particular niche, there isn’t really a one size fits all approach.
There are, however, some general guidelines you can follow for any given industry that should be readily adaptable to your business. Today, we’ll be exploring this idea in the context of the medical industry by outlining some marketing strategies that medical professionals appreciate:
White Papers
A white paper is an in-depth analysis of a product that provides any and all details that a consumer could possibly want to know. This makes it the ideal base of a marketing plan for medical equipment, as it is vital that doctors and other clinic personnel are well aware of precisely how everything functions.
White papers are also a great starting point for forming the rest of your marketing strategy. Once you’ve created your white paper, you’ll have easy access to any information you may need to bolster your marketing efforts in the future.
Tutorial Videos
Another great way to showcase your products to those within the medical field is to provide tutorial videos. Gone are the days where these multimedia pieces were only useful for those wanting to learn basic skills on YouTube.
In the current market, where product demonstrations are becoming far rarer, a tutorial that can be emailed to a prospective buyer is ideal, no matter what you’re offering. If you’re advertising to end-users, tutorials can also be turned into other marketing collateral with a few minor tweaks.
Promotional Products
When done right, promotional products can be a great marketing strategy in any industry. In the medical field, you’ll want to lean towards more traditional options such as pens or water bottles as they will be more useful to medical professionals.
As long as you align your chosen promotional products well with your offering and your customers’ needs, the possibilities are endless. You can be a little more creative, but sometimes a simple pen or magnet is all you need.
Reviews
The value of a good review should never be underestimated in any industry, but it can be particularly powerful in the healthcare sector. People like to know that the product or service they’re looking at purchasing is tried and tested, especially when people’s lives may be on the line. So, customer testimonials and reviews should never be overlooked.
SEO
It doesn’t matter whether you’re selling to professionals or helping them find their clients, SEO will always be a vital part of any marketing strategy. Ranking high organically is a great way to show that you’re knowledgeable, and the collection of information that you’ll create while working towards this goal can become marketing material in its own right.
Don’t be disheartened if you don’t see instant results with this one as SEO is more of a long game. If you put the effort in and get things right, it will always provide the highest ROI.
So, there you have it – our top five marketing strategies that medical professionals appreciate. While you’ll need to tailor your plan to suit each individual client, these options will provide you with a great starting point. Now go get strategizing.