Learn how your tech team can increase the performance of video conferences by implementing video API

Businesses are always looking for the best ways to communicate with their employees and their target market. Check out this solution that produces cloud-rendered, fully programmable, high quality, and low-latency multimedia to facilitate collaboration!

Benefits of using video API for communication

Before we can understand why your tech team will benefit from using video API for increased communication and collaboration between teams in your organization, we first need to know what video API is and how it works. Video API is typically a generalized term that simply relates to any category of API that uses multimedia or visual content.

The purpose of using video API is the ability to provide a certain service that you can use in tandem with an application for increased speed, fully programmable videos, and high-quality video.

There are three categories of video API from SignalWire that tech teams can use for video conferencing – either live streaming video API, video platform API, or video player API.

  • Video streaming API – this type of Video API provides three services that are beneficial to teach teams during video conferencing calls. Video streaming is highly compressible so it can be viewed over a website instead of having to send large data files. In addition, video streaming API automatically saves a copy of your videos so you can have company records after the video conference has ended. Lastly, video streaming API optimizes the content so you will be viewing high-quality and compressed videos without any glitches or malfunctions. An automated conference room booking system would be the future.
  • Video platform API – the second type of API used in video platform API. This can be used by tech teams to provide high-quality videos to be used on social media sites.
  • Video player API – the final type of API is the video player API, a type of multimedia that helps provide clear playback of videos on a device to deliver to your client.

Highly scalable solution

Now that you know the different types of video API methods, you need to know – what are the benefits of using video API for my tech team? The first benefit is that you can use highly scalable solutions to deliver compressed and high-quality video without sacrificing quality or content. By providing video that lets you customize the workflow, integrate with other platforms, and remain compatible with tech infrastructures, you can create a seamless video experience. 

Boost engagement

By tech teams using video API, they can boost engagement in their own company by allowing for viewing of data, presentations, and increased collaboration between various sectors in the company.

Launch new products and services

The final benefit of using video API is to quickly launch new products and services to the customers. By providing an easy way to broadcast new changes in your business, customers will be more likely to see your marketing methods and try your new product or service.


Using video API is a great way to enhance collaboration and communication between your own company. By sharing highly scalable videos, companies can provide cloud-rendered, fully programmable, high-quality, and low-latency videos to everyone in their company.

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