People are more connected than before because of technological devices and social media. Social media, in particular, helps people to get updated on the latest trends and news. It also became a tool to chat with friends and relatives, wherever they may be.
It’s a fact—Facebook is among the most popular social media platforms. Mark Zuckerberg and his roommates founded this social media platform at Harvard University in 2004. It was originally created to connect Harvard students. Today, Facebook has billions of active users and is the largest social media network.
Although traditional advertising is still effective on some level, we can’t deny that using Facebook to promote your brand has more advantages. Because of how popular Facebook is, you can reach more people who’ll have more chances of being your customers.
That said, you can run ads on Facebook with the help of your advertising department. Yet, you can also hire an agency if you want to avoid the responsibility of running a Facebook ad campaign.
If you want to know the other ways in which a Facebook ads agency can help your business, you can read on to learn more.
- They Are More Cost-Efficient Than Having An In-House Team
Though choosing a Facebook ads agency in Toronto may seem more expensive, plenty of companies consider it more cost-efficient as time goes by. For one, you can avoid the need to pay an annual salary that goes from hiring a full-time employee.
For instance, you can have an entire staff of specialists, analysts, and optimizers who can effectively manage, monitor, analyze, prioritize, and optimize your social media ads campaign. This can be better than having a paid employee with limited responsibilities with an ad campaign.
Another reason why it’s less costly is that you can avoid ad mistakes that can cause financial loss. For instance, here are two examples of errors that can cost you money:
- Ads that are poorly written and that lack creativity
- Ads that show up on the wrong type of audiences
Hiring a social media ads agency team is tapping into a group of people who have studied and mastered the science behind various advertising strategies on social media platforms. These individuals live and breathe the process of social media algorithms.
- They Have The Right Expertise
Your resources are vital if you have a business. For that reason, choosing the right experts to manage your Facebook ads can significantly help. People like those from a Facebook ads agency in Toronto can offer excellent service that guarantees positive outcomes.
That said, specific tasks that a Facebook ads agency can adequately handle are:
- Knowing a business’s target audience
- Complying with Facebook’s ad policies
- Using high-quality creative gifs, images, and videos
- Knowing how to design ad copy and branded content
- Being aware of how Facebook Pixel and the delayed attribution window works
Another reason it’s helpful to get the expertise of a Facebook ads agency in Toronto is that your staff can focus on more essential tasks. This can be of great help if your business has a limited number of people. Thus, you won’t have to worry that your employees will spend less time addressing human resources, accounting, customer service, and marketing issues.
- They Are Updated On The Latest Trends
Facebook ads are constantly changing. The social media platform often evolves from time to time, from new rules, features, ad types, and updates. The same goes for Facebook ads, so it’s good to remain on top of the recent trends surrounding such.
The good news is that a Facebook ads agency can help you with this. These agencies are updated on the latest trends in Facebook advertising and how to use the most recent technologies to support an ad. They’re also aware of how to set up strategies based on these changes. For this reason, you can be sure that your ads will remain effective over time.
Wrapping Up
Facebook is a trendy social media platform with billions of active users. For such reasons, leveraging Facebook to promote your business to a broader audience is ideal. Using Facebook to advertise your products or services, you can be sure that you’ll reach your target audience much quicker, which in turn can increase your leads and customers.
Hiring a Facebook ads agency to handle your campaigns is helpful. One way it can help your business is that you can save more money compared to hiring a full-time employee. You can also avoid financial loss tied to ad mistakes by having their expert services. You can be sure that your ads will produce positive results.
Lastly, they’re updated on the latest trend and technologies surrounding Facebook ads. This can be ideal as Facebook constantly changes from time to time, and you have to keep up with such changes so that your ads will remain effective and compliant.