Today’s digital age has changed the way consumers and businesses operate. The internet has made it possible for anyone with an internet connection to sell their products and services through eCommerce.
eCommerce is the fastest-growing online retail sector, with retail ecommerce sales rising at a rate of almost 20 percent annually. This is largely because e-commerce is the retail sector that allows consumers to purchase goods and services over the internet.
An e-commerce website can house your company’s products in addition to displaying advertisements for people who want to buy your products online. Sellers of goods and services can list their products and services on the e-commerce platform, and consumers can find and purchase these goods and services from the platform.
Unlike traditional retail stores, e-commerce platforms and web shops don’t require you to stock, order, and handle inventory. All you need to sell your products is an internet connection and a digital store. In addition to selling, these sites can also be used for tracking orders and providing customer services.
For these reasons and more, a lot of companies and entrepreneurs are turning to e-commerce as an extension of their business. However, running an e-commerce site isn’t as simple as it sounds. It requires specialized skills from experienced developers who can build e-commerce sites that are efficient and user friendly.
In this article, you will learn everything you need to know about hiring an e-commerce developer, from the right questions to ask to the red flags to look out for, including the benefits you can expect from hiring one.
Let’s get started.
What is an E-Commerce Developer?
An e-commerce developer is someone who creates the software that allows websites to sell products. This includes both creating the website and developing sales channels for it.
They are responsible for designing the checkout process, checking compatibility issues of the e-commerce app, and designing the user interface of the site. They will also be designing the backend of your e-commerce site, including maintaining the quality assurance of the site.
The e-commerce developer should also handle marketing, customer service, product management, logistics, and inventory control.
Reasons for Hiring an E-commerce Developer
1. Increase Your Revenue
One of the best benefits of hiring an eCommerce developer from WebCitz to work on your website is that it can help increase your revenue. You can sell more products and services which will ultimately lead to increased revenue for your business.
In addition, you are able to offer a diverse range of products and services which means you can increase your market share and reach more potential customers.
2. Increase Your Average Order Value (AOV)
If you want to increase your annual income with each order, you need to increase your AOV so that customers are spending more money on each purchase.
Your AOV is the total value of a customer’s purchase divided by the number of items that customer purchased. So, if you have an AOV of 1,000 per order, it means that your customers are paying $1,000 for every order they make on your website.
By hiring an eCommerce developer to integrate eCommerce into your website, you can increase the average order value (AOV) and make more money. The best way to do this is by optimizing your product listings so that they include detailed information about the product, its features and benefits, and what makes it unique.
This will help ensure that buyers can find exactly what they are looking for and at a competitive price point.
3. Build Brand Awareness
An eCommerce developer can help you build brand awareness, which can lead to increased revenue in the long run.
With eCommerce, you can also leverage search engine optimization (SEO) for greater visibility. The more visible your content is on the internet, the more likely it is that consumers will find you online, ultimately leading to more conversions and positive ROI for your company.
An eCommerce developer should also help you with the tools needed to help promote your brand and sell your products. For instance, they can add social media features to streamline your marketing efforts. As a result, you will be able to increase brand awareness and create loyal customers who want to buy from you again in the future.
4. Improve User Experience
By improving the user experience, you will help to increase conversion rates and increase ROI.
For instance, when you hire an eCommerce developer to integrate modern eCommerce features on your website,you will be able to compete on a level playing field with other online retail platforms.
By incorporating an e-commerce platform, you can make it easy for your customers to find what they want at a moment’s notice. They are also more likely to click through when they see something visually appealing than if they see text only.
Plus, e-commerce is mobile friendly so you will be able to offer convenient shopping experiences across all devices. This means that if your website is optimized for mobile, people will be able to shop from their phones without any glitches or problems whatsoever.
All in all, by providing a unique shopping experience and presenting users with an easy way to buy, customers will feel more satisfied with their purchase decision.
5. Stay Updated with Trends
In order to stay updated with the latest trends in eCommerce, it is important that you hire a developer to help keep the website up-to-date. You need to regularly update your online store by adding new products, increasing the number of products per category, updating product descriptions and other information.
You also need to change your website design so that it can meet the latest requirements of consumers who are shopping on the internet. By updating your site frequently, you will be able to stay one step ahead of your competition and ultimately increase sales.
Hiring an E-Commerce Developer: What You Need to Know
There are a lot of benefits that come with integrating eCommerce on your website. It can help you acquire new customers, sell more products, and boost your visibility among potential buyers to achieve your business goals faster.
When you’re ready to take the leap from planning to launching your brand’s digital store, you’ll need to hire an e-commerce developer. But how do you know who to approach for the job? And how can you ensure you hire the right person for the job?
If you’ve already got the wheels turning to set up your e-commerce store, then continue reading to know what you should look out for in a good eCommerce developer.
Finding an E-Commerce Developer
First things first, when you are selling your products online, it is important to have a developer who specializes in e-commerce. There are many reasons for this.
For starters, eCommerce sites are more complex than a standard website. They also require a developer who understands the intricacies of e-commerce and can make your site as user-friendly as possible.
The best e-commerce developers will have the knowledge and skills to build your site in a way that makes it easy for users to find your products.
To achieve this, they will need to know how to use a computer, the Internet, and online software. But those are just the basics. They will also need to have a good understanding of CSS (Cascading Style Sheets), HTML (HyperText Markup Language), JavaScript, PHP, and MySQL.
eCommerce developers must also be able to work with people on a team or individually. They need to be able to communicate clearly about what they want from others and show them how they can help accomplish certain tasks. They also need the ability to multitask and focus on several projects at once without losing productivity.
Consider asking these questions to narrow down on a good eCommerce developer for your business:
- What is the experience level of the person I would be hiring?
- How much time has the candidate been working on e-commerce projects?
- Does their portfolio show previous work for other brands?
- Is this person familiar with the industry?
- Can this person provide references and experience?
- Are there any red flags in their background that might cause problems in the future?
- Does this person have good communication skills, both verbal and written?
- How much money does the candidate want to be compensated for the project?
Winding It Up
When you’re just getting started with e-commerce, you might not know where to begin or have probably gotten stuck. Maybe you’ve been selling digital products for a while and want to take your business to the next level. Or maybe you’ve recently launched your own store and want to sell more products in the future.
Whatever your reason for starting an e-commerce store, chances are you’ll need an e-commerce developer at some point. That’s because having a thriving online store is only one part of running a business. Hiring a competent and reliable eCommerce developer will help you stay competitive and generate sales.
However, hiring an e-commerce developer is a big decision and you have to weigh the pros and cons of hiring someone including what they will bring to your business before making a final decision.