Do you know that every day, an astonishing 319.6 billion e-mails are sent and received throughout the world? With so much competition in the inbox, it’s important to make sure your message stands out. One way to do this is to send your email on the right day and at the right time.
But what is the best day to send an email blast? What time should you fire up your email bulk sender?
In this article, we’ll take a look at the data on the perfect timing for messages. We’ll also share some tips on how to determine the best time of day to send an email newsletter.
Why does timing matter for email marketing?
Timing may not be the first thing you think of when you’re setting up a marketing campaign, but knowing the best day to send marketing email is an important key to success.
Sending too early can hurt your chances of getting a reply, while late messages can often be ignored altogether. Unfortunately, the longer your message stays unopened in the recipient’s inbox, the likelihood of it being opened falls below 1%.
For your messages to get read (and responded to), you need to be intentional about your timing and only mail when your recipients are available for engagement and ready for action.
What is the best day to send emails?
There is no surefire answer to this question but it is generally accepted that Tuesday is the best day to send email campaigns.
Of course, Wednesdays and Thursdays are also good days for email marketing because people are more likely to engage with messages mid-week. However, Tuesday is the best of the bunch based on the open rate, click-through rate, and click-to-open rate data.
When is the best time to send an email?
A generally accepted rule of thumb is that the best time to send an email is between 10 am and 2 pm. This is because people are more likely to check their messages first thing when they get to work and periodically during early work hours.
Things to consider in choosing a day and time to send emails
Knowing the best day for email marketing, as well as the right time, can have a big impact on whether or not they’re read. But several elements come into play when deciding on these two factors. They include:
Demographics and audience behavior: Who is your target audience? What is their general behavior like? What is the time zone they are in? Are they more likely to check their messages in the morning or evening? Consider all of these factors when trying to determine the best time to send your messages.
The goods and services that you provide: What is it that you are offering? Is it something that people would want to receive right away or can it wait a few hours? For example, if you are targeting the B2B niche, then Tuesday is the best day of the week to send a newsletter. TGIF products, entertainment, and sports can go out on Friday.
Email subject: Will the subject of your message grab attention or is it general information? The more interesting the subject, the more likely people are to open it.
Frequency of email: If you are bombarding people with messages every day, they are more likely to get annoyed and unsubscribe. Find a happy medium between too many and too few messages.
Seasonal variations: Think about when your customers are using your product. Are they more likely to be using it in the summer, or the winter? No one wants to get a “Back to school” message in December, or a ” swimwear sale” message in February.
User experience: If you want people to open your messages, then they should be user-friendly, come with good graphics, and be optimized for mobile devices. This can increase clicks by 15%.
A/B test sending times: Finally, another way to know the best time of day to send an email campaign is to run tests. Try sending at different times of day and different days of the week to see what gets the best response.
Final words
In email marketing, timing is everything.
- Tuesdays are best for sending messages.
- Never send them too early in the morning or too late at night.
- Avoid sending them on weekends as well.
If you can complement the right timing with the right tools, you are all set for success.
For example, a good mailing list software can help you reduce failed deliveries and churn rates.
Consider Massmail Software as your ideal partner for email marketing and watch your campaigns succeed.
Get started today.