Are you looking for how to help your business thrive on Twitter this year?
Many business owners like you recognize Twitter’s massive potential for their brand but struggle to implement effective Twitter marketing strategies.
In this blog post, you’ll discover precisely how you should use Twitter to get your business growing.
Here are four simple steps to help you make the most of your Twitter marketing efforts.
Use the Right Hashtags
If you are not leveraging hashtags on your tweets, you miss out on a powerful opportunity to market your company and get noticed in your industry.
Hashtags effectively get your content in front of the right audience. Twitter posts such as these tweets that get good engagements maximize the undoubted influence of the right hashtags.
So how do you know which hashtags to use? There are a few ways to find the right ones:
Use trending hashtags related to your business or industry.
Research specific hashtags that are relevant to your target audience.
Use Hashtagify to find popular and relevant hashtags for your tweets.
Add Twitter Cards on Your Website
You can make each of your Twitter posts stand out with Twitter cards. Twitter cards appear on Twitter feeds as visual content instead of just text when they are attached to a link.
If you are not implementing Twitter cards on your website, you are making a big mistake!
More visual content leads to increased engagement, which is why 49% of marketers consider visual content essential.
Twitter cards include five types:
- Player card
- Summary card
- Summary with large image
- Cards markup
- App card
Adding cards to your website is not difficult.
It is as simple as embedding some code into your website.
After you have created your Twitter cards on your website, you will need to enter the URL of the site on KnowEm. You can check if your Twitter cards are set up correctly by using KnowEm.
Research Your Competitors’ Audience
By researching your competitors’ audience, you can gain new insights into who your target market is and how to reach them on Twitter better.
Twitonomy is a tool that lets you see detailed information about any Twitter user, including their followers and the tweets they’ve shared. This can help you determine what content resonates with your competitor’s audience and give you ideas for creating tweets that will engage with your followers.
Take Advantage of Twitter Analytics
Twitter analytics provides a wealth of data to help businesses create better tweets. The analytics dashboard shows how many people have seen each tweet, how many interacted with it, and what kind of engagement it received.
This data can help businesses determine which tweets resonate with their audience and which ones aren’t. For example, if you find that most of your clicks are coming from images in your tweets, you may want to include more pictures in your tweets.
Businesses can also use analytics to see which topics their followers are most interested in and create content accordingly.
Twitter analytics is a valuable tool for businesses that want to improve their social media marketing strategy. By using these four tips, your business can create better tweets that will help you connect with your audience and achieve your marketing goals. So what are you waiting for? Start tweeting!