12 Steps to Building a Successful Marketing Communication Strategy

A marketing communication strategy is a vital business tool that helps companies reach their objectives. Honest strategies based on the company’s values and good knowledge ensure effective connection with the target audience through various channels. Unfortunately, not all enterprises manage to build a successful communication strategy. If you want to avoid common mistakes and streamline the processes related to strategy development, check the guide below! It will provide you with a detailed explanation of each step you need to take. 

1. Test your tools  

Before you start developing your strategy, make sure that all of your technology tools work well. You should check whether necessary software and messengers run smoothly on your Mac. If something goes wrong, have a look at this guide and read how to fix your iMessage issues. It would be better to resolve all the tech-related problems in advance.

2. Make analysis

No matter what you are going to implement or change in your business, you should always start with analysis. Consider your current situation and evaluate how good or bad things are going. To know where you want to go, you should first know where you are now. So begin with assessment of each aspect of your marketing campaign, such as your brand reputation, market trends, competition and customer service.

3. Identify your goals

Your objectives are the main thing that defines the type of communication strategy to choose. Hence, it’s vital to be clear about what you are aiming for from the very beginning. Before you start planning your strategy, make sure you know what you want to achieve and why it’s important for you.

4. Choose your target audience

To get the most out of your marketing campaign, you need to know what type of people you are targeting and how to reach them in the most effective way. Since all people use different channels, you should create a buyer persona that captures the characteristics and challenges of your customers.

5. Define Your Message

At this stage, you need to understand what exactly you want to say to your potential clients and how you are going to say it. It’s important that your message captures the interest of your target audience and inspires them to take a certain action.

6. Create a calendar

A calendar is the lifeblood of your communication plan. It keeps you on schedule and makes your actions consistent. In its turn, this ensures success of your strategy and brings great outcomes to your business.

7. Pick the channels

Choosing a certain channel can make or break your strategy. To get positive results, you need to focus on platforms that your target audience is using. The same message can take various forms depending on the means applied for an outreach. It’s crucial to adapt your message so it perfectly fits a chosen channel.

8. Find your USP

Defining your target demographic and tailoring the message to their specific problems is not enough for marketing success. You also need to identify what’s special about your approach to dealing with your client’s issues and focus on your unique selling point.

9. Decide on your marketing mix

Experts say that it’s extremely defective to use a mix of modern technology and traditional messaging to reach your target audience. You can combine TV advertising, billboards, radio ads, emails,  social media marketing and even in-person selling.

10. Make creatives

Design is a crucial thing for marketing. Everything from fonts to a tone of voice matters in your message. You should also choose the colors and imagery very carefully as they affect customer perception a lot.

11. Plan a strategy

At this stage, you need to think about how to implement your plan. To do this, make up tactics that will help you reach each objective. Also, define the budget and resources you need, including people. And finally, set the budget and deadlines for your marketing campaign.

12. Evaluating the results

It’s a well-known fact that no no business process is complete without measuring results. Your strategy must include periodic reviews that help you understand how successful your communication strategy is. Hence, decide on success metrics in advance and analyze them from time to time.

Final thoughts

Building a communication strategy that will bring you profits is a multi-stage process that requires significant effort. However, it becomes much easier if you follow exact instructions, such as those given above. Hopefully, this article will serve you as a valuable guide in your marketing campaign.