The COVID-19 pandemic was a disruption to every business. Physical shopping became increasingly challenging as people were advised to avoid crowded places. But as the adage says, necessity is the mother of invention. In that light, many business owners and startups had to strategize and launch into a new frontier of online shops. As a result, online shopping statistics have grown significantly in the last two years.
Their big question is how to handle the surge of online orders for some business owners and effectively process product orders and send them to customers. If this describes you, you can work with professionals in the packaging and delivery of your orders, such as Selery Fulfillment, or other multichannel order handlers near you.
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To help you take your eCommerce business to the next level, here are essential tips for you:
Craft A Marketing Strategy
It’d be impossible to level up your sales if no one knows about your brand. With that said, you have to promote your products to your potential customers. Marketing strategies may differ from one business to another. However, some techniques are universal across the board for online marketing. Essential online marketing strategies possibly suitable for your business are:
- Paid Marketing
You may consider setting aside some amount for paid advertising in your marketing budget. It may include strategies like pay-per-click (PPC) ads on social media platforms like Facebook, Instagram, TikTok, or Twitter. PPC advertising will also help boost your SEO ranking of the search engine results pages (SERPs). One of the benefits of paid advertising is that you are only charged for ads that get clicked. In addition, these kinds of ads rank higher in search engines compared to other ads.
- Search Engine Optimization (SEO)
It’s a marketing strategy that entails the optimization of your ads, website content, and blogs with the right keywords that customers are likely to use when searching for your products. With that said, you have to brainstorm to develop such words. Besides, you can use keyword tools such as Google Console, Ahrefs, and Ubbersuggest for in-depth keyword research.
Moreover, SEO marketing includes backlinks and external links on your web content. For outbound links, link your web pages to high authority websites with the relevant content. When it comes to inbound links, link your web pages with similar content. SEO optimization like paid advertising will boost your visibility on search engines.
- Retargeting
Much of marketers’ efforts are directed at attracting a new audience. Even though this is great, you’d also aim at bringing back customers who have visited your online store. Retarget customers who have abandoned their carts to encourage them to accomplish their purchases. Suppose someone couldn’t see how they could pay for their goods after choosing them. In such a case, make the payment process as simple as possible and diversify your online payment options.
Leverage Automation
One way to increase productivity in your business is to take advantage of the automation of repetitive day-to-day tasks. Through this, your workers can focus on other tasks while other tasks are accomplished by automation technology. You need to be aware that automation uses artificial intelligence (AI).
For instance, you can automate your customer support on your eCommerce website by installing chatbots. Chatbots can attend to your client’s needs without the need for human intervention. If your customers are effectively helped to navigate the purchasing process, it’ll reduce the rate of cart abandonment. Eventually, you’ll level up your business sales.
On top of that, you can automate the payment processes. It should be easy for your clients to pay for products from your website. As a result, ensure that your online store is linked with online payment service providers like Mastercard, Visa, PayPal, among others. However, to boost the trust of your customers, ensure that top-notch cybersecurity protocols secure your online payment methods.
In addition, automate your data analytics on your eCommerce shop. You can use cookies which are background data collectors. They can monitor your clients’ search and purchasing behaviors for personalized advertising. Such information is essential to accomplish automated email marketing and SMS marketing.
Provide Good Customer Support
Good customer experience is essential for customer satisfaction. In that light, provide a customer support agent number that your clients can use to reach out to your business. In addition, you should solve customer problems without delay. Moreover, you should reduce the waiting time during a call as much as possible. As a result, you can use the VoIP telephony system that facilitates easy call forwarding.
Final Thoughts
Online shops are taking the business space by storm. Even if you’re operating a physical shop, you can blend it with an e-commerce shop as well. With that, you’ll be sure to level up your revenues quickly. However, be quick to implement the growth strategies listed in this article.