14 Cheap ways to market your business

In this era, pretty much every person wants to run his or her own business. But the problem with that is there is too much competition in the market and every day people come with new techniques to market their business. Some work out, some don’t.

Either way, it is becoming increasingly important to be clever about the way you market your business. However, it can become really overwhelming at times especially if you have a limited amount to spend. So if your budget is tighter than the crack James Franco fell in the movie 127 hours, then here are some tips on how you can market your business without having to spend too much money.

Post amazing content on your blog

The value you provide your potential customers determines how many leads you get. So working on your site’s blog is always a great place to start because then your potential customers will start seeing you as someone credible and worthy of their time. Your blog can be termed as the foundation of all of your marketing efforts. This is how visitors are directed to rest of the areas on your site.

Create a Google My Business account

By creating a Google My Business account, you will ensure that your business shows up on Google maps and on Google+, which makes it way easier for your potential customers to reach out to you. The likelihood of getting customers at your doorstep increases significantly when you have your business on Google Maps.

Get free publicity with HARO

By signing up for HARO you can respond to media queries related to your business and get free publicity. This may sound like a lot of work but this is perhaps the easiest way of getting free publicity.

Get an email list

Email lists although usually come for a price, there are free ones you can get as well. Usually, the free ones are not as big as the paid ones but if you do have to go for the paid ones then there are cheap options available as well to get you started. Email lists are proactive and they allow you to get in touch with prospective customers which are willing to listen to you.

Contribute articles to industry magazines

Contributing articles is a great way to get the right exposure. While advertising in magazines may cost you a lot of money, contributing an article is absolutely free, which makes it even more important for you to consider contributing an article to an industry magazine.

Go to networking events

Networking events are a great way to make connections. You are there to market your business yourself which is a huge plus because it is all dependent upon you how you talk about your business which reflects upon your business. So search on different websites which have a list of relevant events and add them to your calendar because they will do your business a huge favor.

Host a contest

Hosting contests is a great way to reach out to your target market because when a prize is involved, people take way more interest in an event. So if you do it then there is a high chance that you will get a lot of people to participate. If you can’t afford to hold a contest alone then you can reach out to a relevant business and co-host a contest which would give you a really great networking opportunity as well.

For digital products set an affiliate program

Affiliate programs are great ways to ensure that your digital products get sold. Once you successfully sell a product you just have to give a percentage of the total amount to the person through which you get the buyer. The amount is usually not that high so you can’t go wrong with this.

Guest post on high ranking sites

Guest posting is a great way to optimize your site for search engines as well as market your business. You can provide valuable articles for sites and at the end, you can mention a little bit about your firm. But make sure to not make the whole article about yourself as such posts neither get accepted nor get read.  So create high-quality articles and contact high authority sites to publish your content.

Comment on other articles

A thoughtful yet effective way of marketing your own business is through leaving comments on other people’s blogs. Not only will you get noticed but you will also be able to make connections and expand your network.

Conduct webinars on your site

While webinars can be expensive, for starters you can host your webinar on Google Hangouts which is free. Once you get a hang of it and many people start attending your webinars, you can move to the other better options.

Create a Facebook group

Unlike Facebook pages in the past, the trends have shifted towards Facebook groups these days. The benefits of Facebook groups are enormous, from notifying the members whenever someone posts something to creating a community. Therefore you should consider harnessing the power of Facebook groups for your business.

Create infographics

Infographics are cheap to create but fun to read so it’s a win-win for you and your prospective customers. To create an infographic, you can use a variety of tools which are available online. Creating an infographic is not difficult anymore.

Host a local class or lesson

A great way to attract locals is to host a class or a lesson. You can easily get people to sign up for it and then just select a venue to conduct it. You can also conduct it on the internet if it would be hard for you to do it at a specific location.


Author Bio: This post was written by Rida Maqbool. She is an avid writer and she curates content at IntCore.com.

SocialTalky.com publishes useful and interesting topics for you follow us on Facebook and Twitter Bookmark us in social bookmarking sites.



Opportunity in Digital marketing

Advent of cheap smartphones making everyone in social medias which is considered as the better platform for a manufacturer to sell or showcase his product social medias like Facebook, Twitter, Google plus .As per statistical report from statista.

Facebook      1.59 billion active users/month

Twitter           305 million active users/month

Google plus   300 million active users/month

LinkedIn        414 million active users/month

Business owners find this as an excellent opportunity to advertise their products to the users worldwide and the cost involved in inbound marketing is lesser than the outbound marketing ROI (Return on Investment) is also high in case of digital marketing.

There are two types of marketing

Inbound marketing and outbound marketing

In Inbound marketing the marketer focus on targeted customers whereas in outbound marketing is to create a brand awareness it address wide customers not specific.

Since social Medias are providing options to showing the ads only to the selected potential customers at low cost digital marketing field is in peak.

It’s not only giving opportunity for business owners but also the job seeker to try the emerging field almost all the companies are providing job opportunities for the digital marketer with package varies from 2.5 to 4.5 depends on your experience and exposure to the field.

It’s creating an opportunity more for youths who are already addicted to social platforms and who will say no to this kind of job.

It’s also creating an opportunity to start a training institutions in digital marketing where the seeker can attain a six months course and get a certification  which will add some weightage in their resume. For this institutions are charging from 10k to 20 k based on the reputations and company contacts with them.

If you don’t want certificate lot of YouTube channels are providing excellent lectures in digital marketing all you have to need is time and passion to learn.

Digital marketing is a package of small concepts like SEO, SEM, SMM, Content writing, Blogging, Email marketing .The United states based search engine Google has a market share of 96.47 percent in India which is the highest in the world so Indian marketers try to list their page in google’s first page so a marketer need to have handful of knowledge about SEO you can take Google’s free certificate exam to showcase your talent.

Blog writing will help people to understand your product better and also increase the number of pages which will help SEO.

Email marketing will help you to attack the potential customers by building the potential email list.

So put together you need a complete knowledge in digital marketing to get a good return because even your competitor has digital marketer in his office.

Digital marketing will be the effective future tool for all the companies so grabbing the opportunity in the beginning stage will help you to have secure place.