Before we get started, let’s define a few things.
What is web development? Web development is a highly specialized field of computer programming. There are many facets to web development, but the most important one for this article is HTML and CSS. HTML stands for Hyper Text Markup Language, and it’s the language that allows you to write up all your HTML code.
Next, what is SEO? SEO stands for Search Engine Optimization. It’s the art of writing content that makes your website rank high in search engines like Google, Bing, and Yahoo. SEO is a very broad field of study with many sub-disciplines including on page optimization (writing great content), off page optimization (writing content that helps your website rank higher in search engines), and link building (finding other websites with great content to link to you).
And finally, what is Inbound Marketing? Inbound marketing is a type of internet marketing that focuses on getting visitors to your website, rather than driving traffic from other websites. Inbound marketers focus on creating quality content and building relationships with their target audience so they can promote their product or service without the need for an ad campaign.
Germaine Muller, Managing Director of web development company, Futuretheory, said: ‘inbound marketing is something that almost everyone should be focused on in this day and age. Imagine focusing all your efforts on the customers who walk in to your shop, looking for exactly what you are selling. Rather than walking the streets trying to convince people to come in to your shop. This is how you should think of inbound marketing.’
Now that we’ve got all that out of the way, let’s get back to the topic of this article – how are web development, SEO and inbound marketing related? The answer is that they are all related to each other in the sense that they are all part of the same web development ecosystem. That being said, there are some subtle differences between them, but they have a lot of overlap and complement each other.
If you understand how one works, then you can make better use of the other two. This is a very simple and straightforward analogy, but it should help you understand how web development, SEO and inbound marketing are related to each other.
As we all know, good web design is important for your website’s overall user experience, but it is also important for your website’s search engine optimization. The reason being that, if you have a great looking website with great content on it, then visitors will be more likely to stay on your site and convert into customers.
This means they are more likely to purchase from you or even refer you to their friends. But if you don’t have a great looking website, then your visitors will bounce off and not convert into customers. This means they are less likely to purchase from you or even refer you to their friends. To sum it up, good web design can help with both SEO and inbound marketing.
This is why it’s important to have a good web design company that can work with you to create your website from scratch, or at least help you fix the problems that are hindering your SEO efforts.
A lot of people say that content is king, but what does that mean? This is a common misconception. While it’s true that content is important, and without it you won’t be able to get the most out of your SEO efforts, there are other factors involved as well. The fact of the matter is that if you have good quality content on your website, but no SEO strategy to go along with it, then you won’t be able to make much use of the content that you have.
SEO is an incredibly complex field, and there are many things that need to be taken into consideration before any SEO strategies can take place. Without the right amount of information, you will have a hard time making decisions about what to do with your website. The best way to get good quality content on your site is by hiring an experienced SEO company that can help you create it from scratch or at least fix any problems that are hindering your SEO efforts.
Why are you asking me to spend thousands of dollars on a website? Isn’t that expensive?
There is no denying the fact that creating a website from scratch can be quite an expensive process, but it’s definitely not as bad as some people make it out to be. If you are thinking about hiring a good web design company, then there is no reason why you shouldn’t spend the money that it takes to get a website that will do wonders for your business. As we discussed earlier, web design and development, SEO and inbound marketing are all related.
In today’s competitve landscape you should really be thinking about all these things together, otherwise you’ll be beaten by your competiton.
This is where Futuretheory come in, they are a Canberra web design and Canberra web development agency, but they work with clients from all over the world. When you work with them, you get an experienced team based in Canberra, Australia. Their lead web developer for example comes from a background of working for large transit companies, the likes that own dozens and dozens of smaller companies across the world. They also have their own servers and web hosting, and dedicated designers to make sure your site looks great on the front-end!