Trade shows provide a unique platform for businesses to meet face-to-face with existing and potential customers, generate on-site sales, find valuable partners, and scope out the competition.
When exhibiting at trade shows, businesses can either rent or buy exhibit booths; however, in the past few years, there has been a significant increase in the number of businesses opting to rent exhibit booths.
Let’s explore why businesses are using exhibit rental services for trade shows instead of buying exhibit booths.
Trade shows offer a great marketing opportunity for businesses from an ROI (Return on Investment) perspective. However, the costs involved in participating in trade shows can fall more on the higher side. From exhibition stand rental costs to show services, such as furniture, internet, and catering, putting together a well-planned trade show budget can cause your business to crumble due to financial stress.
By using exhibit rental services, businesses can reduce the cost of exhibiting at trade shows since rental services often include services such as shipping, material handling, electrical services and labor, and installation and dismantle labor. Not having to pay for such services out-of-pocket allows businesses to save money, which they can pump into other areas of their business.
Buying an exhibit booth gives businesses more advantages; however, these advantages come at a cost. If you are exhibiting at different trade shows, you will need a secure location to store your booth. If you only attend trade shows once or twice a year, your booth could sit in storage for months, forcing you to pay storage fees for a booth you rarely use.
Using an exhibit rental service helps you avoid long-term storage fees and eliminates the inconvenience of shipping exhibit booths to storage providers. Exhibit rental services provide booths when you need them without the cost and inconvenience of storing your booth for the long term.
When you rent a trade show booth, you can customize it and showcase your brand in the best light. From lightweight, portable displays to ancillary trade show accessories, such as flooring, furnishings, and cabinets, you can add any customizable element to your booth and make the booth look as if it was made specifically for your business.
You can project the image you want for your business without having to invest large sums of money into creating a booth from scratch. No one, not even your competitors, will know that your booth is not your custom creation.
Renting an exhibition booth takes the stress out of planning your trade show. Instead of waking up before the crack of dawn to assemble your booth, you can rest easy knowing that a dedicated team will handle all the tasks that go into creating a trade show booth. This results in a less stressful experience and allows you more time to focus on your presentation and sales pitch.
If your business is exhibiting at a trade show, you should consider using an exhibit rental service. Exhibit rental services offer many benefits to businesses, including reduced cost of exhibiting, no storage fees, customizable options, and less stressful events. Leverage these benefits today and maximize your ROI in trade show participation.