7 Important Video Editing Tips for Beginners

Pictures may be worth a thousand words, but they will never get your point across as much as a video. 

More than 70% of people in a survey claimed that videos are preferred over other forms of content, especially while shopping. Not only do videos offer plenty of visuals, but they also bring things to life and help viewers connect. 

Whether you want to create content for business ads or to go viral, there are a few editing techniques you must try. Continue reading to discover the most effective video editing tips that will increase your views! 

1. Watch From Start to End

One of the most important video editing tips is to watch it from the beginning to the end. 

If you don’t watch the entire video, it can be difficult to edit since you won’t know how each adjustment impacts other parts. Take note of the sections of the video that you want to keep or edit out. Looking at the big picture is helpful so that your video flows and makes sense to viewers. 

When you are done editing, you should wait a day and rewatch the video, if time permits. This will give you some perspective and help you create the best video possible.  

2. Limit Transitions & Cuts

Unless you’re trying to keep the attention of toddlers, you should limit your cuts and transitions. 

Instead of posting long videos that people won’t get through, post your content more regulalry and break it into smaller portions. This is the best strategy when you learn how to edit videos since it eliminates the need for transitions. 

Each time you add a break in your video, you give viewers a chance to turn it off. They use these breaks to decide if they already got the info they wanted. Keep your viewer’s attention by posting shorter videos with few cuts to keep viewers focused. 

3. Incorporate Text

If you’ve got a lot of details to cover in your videos, you should learn to use text. 

Adding text to your videos can help explain what people are watching and offer additional resources. Tutorials and influencer content often use text boxes that pop up during specific portions of the video. The great thing about editing tools is that you don’t have to have the text up for the entire length. 

Avoid writing long sentences that disappear quickly. The text should flow with the speed of the video and the content viewers will be watching. Think about key phrases and concepts you want to highlight before jumping into video editing software. 

4. Invest in Editing Software 

Whether you’re trying to convert mp4 to mov or adjust audio settings, you need a platform to get the job done. 

If you want to learn how to edit videos for long-term projects, you need storage and a reliable computer to edit with. Make sure you invest in a computer with excellent GPU, CPU, and RAM. All of this hardware will impact the quality of your content. 

After you have a good computer, you can get editing software. Editing software can help you adjust audio, speed, transition, and splitting features. 

5. Adjust Lighting 

When it comes to videos, you need the proper lighting so viewers don’t get lost. 

Many photographers and video professionals recommend including something white in your content. You can use the white object to adjust the white balance in your editing software. This is the easiest way to improve the tone and quality of your content. 

Pay attention to shadows and blind spots that disrupt the video. Although phones allow you to adjust some of these settings, your video will look much more professional with editing software. 

6. Pay Attention to Speeds 

Viewers shouldn’t have to watch your video 5 times before they can pick up on everything you’re saying.

While you’re viewing your video, listen for fast and slow sections that can be adjusted. You don’t want your video to fluctuate with speeds since it influences your audience’s attention. 

If you’re creating funny videos, adjusting the speeds can make your content more exciting. There are times when you should slow things down, but speeding things up can also help you engage with people.

Rewatch your video each time you adjust the levels to make sure you’re happy with the results. 

7. Balance Sound 

If you’re planning to add music or audio over a video, you need to make sure that all the sounds are balanced.

Many wanna-be online influencers make the mistake of skipping this step and disappointing viewers. When people view your videos, your voice should be at the same audio level as the music or sounds added to supplement. 

When you log into your editing software, upload your video and add all the sound effects. Once the video is complete, you can adjust the audio settings to prevent loud and quiet moments. 

It also helps to use microphones and control levels before taking your original video. 

Influence Viewers With These Video Editing Tips

Americans spend hours every day scrolling through social media and viewing content. 

If you’ve always wanted to go viral and influence the online community, you need to connect with your audience. Using these video editing tips can help you get your message across and ensure that everyone can appreciate your footage. 

You can go viral and engage with new communities online when you take advantage of trends. 

Make sure you check out our page for more content about video production and creating engaging content!