Any event will only become successful if it can draw a lot of people to attend the occasion. Most of the time, word of mouth is not enough to fill the venue. As an event organizer, nothing can deplete your morale faster than seeing an empty event hall despite endless nights of planning and execution of your ideas. It would also put all your efforts and money to waste. Want to ensure the success of the event? Want to stop asking yourself, “Will people exert an effort to go here?” Here are several ideas to encourage more people to attend and look forward to your upcoming event.
Do Your Research
Before planning for an event, make sure you know what your target audience prefers. You may visit online forums to get an idea about what they expect to see each time they attend a particular event. It would also help if you can send a survey form through email and collect their inputs so you can incorporate their ideas into your plans. Another useful idea to get to know your audience’s thoughts is by approaching them at the end of a similar event to ask them for feedback. Get to know what they want to change or improve in the next event.
Distribute “Save the Date” Invites Ahead Of Time
Everyone is busy today. If your audience has very hectic schedules with work or other essential activities, it would be easy for them to forget about your event. Make sure to remind them ahead of time by sending reminder emails or posting on your social media accounts. It will allow them to include your event in their hectic schedule.
To make them look forward to your invitation, tease them with the things that they would enjoy if they decide to go to your event. If you have hired famous musicians to perform during the event, ask them to sing a few lines of their hit songs to serve as a preview. You may also post several photos of the exciting giveaways and mouth-watering food that they will enjoy if they show up to your event.
Tie Up With Influencers
Since most people are glued to their social media accounts almost all the time, you can reach out to some of the social media influencers who you think would be interested in being part of your event. These influencers usually have thousands, even up to millions of followers on social media.
By mentioning your event in some of their posts, you will get a massive amount of leads, who may want to join your upcoming gathering. In return, you may provide compensation for the influencers or give them VIP access to your event, so their followers will see that they went and enjoyed the occasion that they promoted.
Organize An Online Raffle
You can create a more significant buzz about your event by organizing a contest or an online raffle. It will generate hype about your occasion during the entire contest period. Conduct the online contest several weeks before the date of your event and announce the winner at the end of the event to make sure that they went to the venue and finish all the activities. The contest mechanic may be as simple as clicking the “go here” button on your event page to qualify them to get the prize.
Inviting more people to attend an event that you personally organized could be the toughest job to do as an event organizer. By following these tips, you can get an assurance that people will fill your venue to the brim. It will also guarantee that all your efforts will not go in vain, and everyone will have a wonderful time throughout the event.