Effective ways to do free advertising online 2018

Everyone is looking for some kind of popularity in this world.It is obvious if people follow money follows you. No matter what you do to attract an audience.

The same applicable to business, to create more footprints you need more footfalls but to invite more footfalls you need to take your brand to people where they are going.

Advertisers can choose either outbound or inbound advertising and sometimes both based on their expected outcome.

Outbound marketing will create brand impact but unfortunately, there are no strong tool or ways to measure the ROI.

Whereas inbound marketing on another hand can be measured and drive more sales compared to outbound.

Advertisers having big pocket will go for outbound marketing whereas the bootstrap one will pick an inbound way to drive sales.

Advertisement can take any media to achieve its needs. Advertisers are left with multiple options like TV, Print Media, the internet (mobile and desktop), hoardings, pamphlets, events and many.

According to Statista around 35.5% of the total spent is spent on television due to consumer preference and 18.9% spent on internet marketing for both mobile and desktop.

Free advertising online

The spent on the mobile advertisement is forecasted to increase over a period of time across the globe and it will capture more shares in the global advertising market.

It is in the blood of all marketers to get high ROI in any form of advertisement. Apparently when it comes to high returns online will be the first choice over any other medium.

For example: A simple calculation even a layman could easily understand, A property developer to advertise his property on Print media which has a circulation of 5lakhs costs you 25thousand or two days, so for 8 days they need to invest one lakh.

But when the same property developer displays his property on an online leading portal like Magicbricks, he gets more visibility for continuous one month at a competitive price.

You get calls from buyers only on the day of advertisement in print media whereas in online buyers can contact you anytime seeing your presence.

Like this, we can keep on piling up the advantages of online medium over tradition media.

Due to overwhelming responses and increasing traffic day over a day online portals also started charging high to deliver a countable number of leads. Though some leading portals provide freemium services the end result of any free services are not delivering like premium.

Brands with high cash flows can invest more in advertising but bootstrapped start-ups and small organizations need some effective ways to do free advertising online.

This post is compiled for the sake of businesses which fall into that category of doing free advertising online.

List of effective ways to do free advertising online

1.Classifieds

The main source of revenue for any small or established print media is only through advertisement and classifieds takes a major share in that.

You might have seen an annexure with the dailies in the weekend where ads are classified based on the locations and categories.

As the internet grows many websites are started to display advertisements exclusively where buyers can drop in to find the seller, it can be both individuals and small businesses.

The typical business model of any classified website is, it allows users to post their requirements for free but to top the listing advertisers need to pay a premium.

The cost of advertisement of any portal depends upon the respective site traffic rate.

For example, The cost of advertisement on MagicBricks is higher than 99acres because of their high traffic rate. As the number of users is high the chances of getting leads is also high for advertisers.

Most local and global classifieds are offering free services to post your requirements and products but to get some add-ons you need to pay little.

These portals only generate you handful of leads and the conversion of leads into prospect lies with the advertiser, not with the portals. But it is one of the best ways to do free advertising online.

2.Get free online PR

Putting your business name on any popular magazine for free is almost mere impossible but you can do it on popular websites which got more subscribers than the leading magazines.

You can send any kind of press releases like new product launches, new product features, organization structural changes or about your CSR activities to publish in the PR sites which will take the words to the outside world.

Few of the free PR websites which may be useful for your business.

1.1888 Press release 2.24-7 press release
3.Click Press 4.Free Press Release . com
5.Free Press release center . info 6.Newswire . com
7.indiaPRwire . com 8.newsWireToday . com
9.PR . com 10.PressExposure . com
11.Pressbox .co .uk 12.Briefingwire . com
13.DirectionsMag . com 14.DirectionsMag . com
15.onlinePRNews . com 16.PressReleasePoint . com
17.Scoopasia . com 18.FreePrnow . com

 

Craft an informative press release and send it to multiple sites to get notified by masses.

3.Find a niche blog

SocialMediaExaminer reported that 45% of marketers rely on blogging as the important piece of their content strategy.

Hubspot reported that marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

B2B marketers that use blogs get 67% more leads than those who don’t use.

Find out the popular blog in your niche and write a compelling proposal for a guest post. Do some basic research on the blog before start writing proposal.

Look for authoritative blogs which influence its readers through its words. It is difficult and competitive to get your article accepted but be patient if you get a green signal then you could actually do SEO wonders.

Parallelly try contacting mid-segment bloggers with a decent number of views and followers, it is easy to get consent from these bloggers.

I am receiving a lot of requests from businesses to publish an article on Socialtalky.I accept quality contents for free without any backlink and to post with backlink we charge a premium.

Follow some formal dialogue in your proposal, for example, look at the below proposal I received very recently.

free advertising online

You can write to nizam@socialtalky.com to publish your article on socialtalky.

Just try this method it will definitely bring a good number of footfalls to your business.

4.Social Media Advertising

Being a marketer you might have read more about social media marketing and the impact it creates. I am not going to repeat it but putting some important facts.

Facebook is still the most widely used social media across the globe. It got 75% of male internet users and 83% of female internet users.22% of the world populations use Facebook.

Instagram got 38% of female users and 26% of male users.Female users are more on Instagram than men.

81% of millennials check twitter at least once per day(src: wordstream).

Rather than simply promoting your business posters and updates start sharing engaging contents like puzzles, memes, videos, fact sheets related your business.

Adopt and lead the trend in social media periodically.

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5 valid points why print media is important for your campaign

Before start writing this post I just made a Google search to understand the present scenario of the print media in the digital world.

When I started typing why print media Google started suggesting related keywords “ Why print media is important ”,” Why print media is dying”, ”Why print media will never die”,” Why print media is still relevant in digital age”.

By looking at the search pattern I could realize that internet user’s subconscious mind telling them that print media is going to die soon and the replacer is an online medium which is against the reality.

Though Government and private institutions are pooling huge investments in making India digital it’s not going to happen tomorrow It takes more than a century to vanish the print media completely.

In fact, if you look at the statistics of any print media sales you can find the number of circulations in any given area is keep on increasing not decreasing or stagnant.

In both, the segment content is the king, the more and relevant content they publish the more the number of visitors or subscribers happen. The number of subscribers will bring many marketers to advertise their product on the magazine or website.

The main source of income of any content industry is advertisement either it is a blog or popular daily. This is the reason why monthly subscription charge is low for dailies and magazines.

The same concept is applicable to blog and TV industry more the visitors more the income.

The two important setbacks of print media claimed by the digital marketers are

1.Outbound marketing is not targeted and won’t drive sales and only to create brand awareness.

2.Print media doesn’t have tools to measure the effectiveness of the campaign which means ROI.

Though both seem to be technically right, marketers found meaningful statements to overcome this drawback.

Being in an advertising industry I feel there are many valid points to prove print media is important for your campaign and few are important.

5 Reasons why Print is important

1.The statement saying print media is not targeted one is completely wrong.

Print media is not only to create brand awareness it will also reach potential buyers.

For example a potential buyer who is looking for property in a locality never strict himself with online property portals but also go through advertisements on newspapers.

If he finds any property he will take the snapshot or save the page for his reference.

If hundred people are reading the newspaper and ten are potential buyers of the property they will save the paper and for remaining ninety people they created a brand awareness.

When these ninety people think of buying the property in future this brand will strike their mind and helps in easy conversion.

So there is a double benefit in print media 1.Sale and 2.Brand Impact.

Read: 5 effective roadside marketing ideas

2.There are no ad blockers for Print media

Marketers following the market closely know how much damage adblocker is doing for the online advertising industry.

The growth of adblocker is in increasing phase in 2017, 27.5% of online users in the US have already installed ad blockers and in 2018 it is expected to be 30.1% and it will grow in future.

This increasing installation of adblockers urged Google to come up with their own adblockers which allow only ads adhere to the policy and blocks the rest.

If your potential buyer has installed adblockers then how can you target or reach him?

The only way is print media or any outbound marketing. There are no adblockers designed for offline advertisements.

Between, choosing the right channel for your product is very important for the successful campaign.

3.It is the right way to reach creamy layer

If you are a luxury property developer worth crore then your potential buyers are entrepreneurs or from top management.

Usually, these people won’t browse more though they do there will be adblocker installed because they don’t want ads to spoil their browsing experience.

But all these creamy layer people do one thing in common, they do read quality newspapers to keep an update of the market.

So, the product which targets creamy layer then print media is the best solution lying in front of them.

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4.Improves your brand credibility

The cost of online marketing is much cheaper than outbound marketing.

The cost of displaying a front page full-size ad in the leading newspaper in the city will cost you from 90L to 1cr and half page size ad on any page cost you 40-50L and quarter page size ad cost you 20-30L for one day.

But with this budget, you can make millions of impressions on online advertisements for more than one day.

This cost factor made the online market open to anyone to advertise online whether your product is 100years old or 100hours old it doesn’t matter you can promote it.

Based on the keywords Google display ads on any website or videos irrespective of the quality of the content.

When you click on online ads few banners will land you up on spam page (not promoted by Google) which reduces the authenticity of online advertisements among users.

But on the other hand, in print media, advertisers can pick the medium based on the credibility, quality and the popularity of the media.

When people find your ads on the respective papers the trust and confidence on your brand will improve.

5.People living outside the box of internet

As per InternetLiveStats only 46.1% of world population are internet users and remaining 44% is not exposed to the internet.

As per stats from IMRB International, only 48% of people from rural India are using the internet and only 60% of the Urban population is using the internet. Which means 40% in Urban India are not internet users.

Because they are not using the internet it doesn’t mean they are not your customer. If they have need and money to buy your product then they are also your potential buyers.

To sell your product to that population you don’t have any other go than print media.

You might have found a question “How do you come to know about us? With few options” in after sale form. This is the standard method marketers are using to measure the performance of the outdoor advertising.

In this 50-50 world, both online and offline medium is important to drive sales. You cannot abandon one and adopt the second one completely.

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7 Easiest ways to earn free Paytm cash in 2018

I know you are excited about the topic Simple ways to earn free Paytm cash because you know it very well you can do anything with this virtual money as your real money.

It is not as difficult as earning your real money there are some smart tips and tricks to earn free paytm cash.

To reduce materialization in stock trading they brought DEMAT account which reduces the usage of paper, transaction time, security risk and malpractice.

In the same way in day to day trading, we use hard money to do transaction right from local grocery stores to big supermarkets.To digitalize this money and to bring the safe economy government in partnership with private institutions brought many measures and e-wallet is one of the best steps taken.

A decade back lakhs and crores are stored in the bank to do the big transaction and required a small amount of money kept on hand to do the retail transaction.

But now the scenario changed, to do retail transaction people are storing their money in e-wallet and saving in the bank to do major transactions.

The advent of cheap smartphones and internet made online transaction cheaper and faster. A simple QR code scanning and a single click will pay your bills instantly.

Owing to the popularity of e-wallet many start-ups and corporates pooled their money in this business offering brokerage free transactions, exclusive discounts, free e-cash on signups and many but only a few survived.

Among all Paytm is the leading one with 200M users and still giving exclusive offers for their wallet users.

An ordinary user will upload paytm cash from his bank account but the smart buyer will explore ways to get free paytm cash which can be used later.

This post is only for smart users who wish to earn free paytm cash by doing little gigs.

1.Go to PayTm Mall to earn free paytm cash

Paytm is not only a mere e-wallet business but also an e-mall like Amazon and eBay where you can purchase cheapest sandals to latest smartphones online.

The best part of purchasing on Paytm is you get cashbacks up to 80% and more exclusive discounts on selected products.

These cashbacks are credited directly to your Paytm wallet which can be used for online recharges, future shopping either online or offline using Paytm mobile app.

Paytm online shopping is the best and lucrative way to earn free paytm cash.The potential of earning paytm cash is huge on paytm itself.

2.Complete Tasks to get free paytm cash

If you have a smartphone and few friends then you could easily earn some good Paytm cash by completing little tasks.

Apps like Ladoo, CashBoss, and Taskbucks assign you some simple tasks like answering a survey, downloading the listed apps, signing up on a website.

On successful completion of the task, you get some bucks which could be easily transferred to your paytm wallet.

Another way of earning from this app is, on signing up you will be provided with unique referral code to share with your friends to download the app.

Whenever your friend signup using your code you get some incentives in your paytm wallet.

For example, My unique referral code for CashBoss is 8CE5FC, if you sign up using this code I get Rs.15/- for referring. Later I can transfer this money to paytm through which I can even by vegetables.

There are many such task apps are available in play store but these three are quite popular.

Read: Top refer and earn sites to earn decent income online

3.watch advertisements to earn free paytm cash

If you give some space on your smartphone locked screen for advertisers to promote their brands then you could easily earn paytm cash from it.

Download SLIDE app an install in your smartphone. Whenever your locked phone connects with the internet it displays some relevant ads of your interest by clicking and reading the popups you could earn some free paytm cash.

It’s not only SLIDE even in ADRACTIVE (Entertainment videos collection with ads) you can make money by watching an advertisement.

Pinterest is one of the easiest ways to drive traffic and make international money from affiliate marketing or refer and earn program.Learn the best ways to manage and drive traffic from pinterest at Rs.59/-only.

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Buy at Rs.59/- from Amazon

4.CashBack Sites a perfect place to earn free paytm cash

If you are not attracted by the products listed on Paytm you can shop on Amazon, Flipkart or eBay through cashback websites like Gopaisa or CouponDunia.

All your cashback are credited back to your paytm wallet once it reached the threshold.

5.Use coupon codes to get free paytm cash

You might have found some paytm coupon codes on grocery items like washing powders, biscuits and health drinks.

free paytm cash
Buy products with Paytm coupon codes

By entering the coupon code in your paytm app you can easily redeem the cash. To know about these wondering latest offers you can follow paytm’s official discussion forum.( https://discuss.paytm.com/ )

All the latest deals are discussed here.

6.NoBroker’s Click and Earn paytm cash

NoBroker is an online property portal which connects property owners directly with property seekers without any intermediary in-between.

Here you can earn free paytm cash by doing a simple geek.

All you have to do is to share the contact details of your neighbors or acquaintance who is having property for sale or rent.

free paytm cash
NoBroker’s Click and Earn

Or you can simply take the Tolet card photo and upload on their site. Once the listing of your referral got posted you will earn Rs.100/-paytm cash.

This is really a great opportunity for online money makers who want to earn around 20-30k every month.But a little effort is required.

Though it sounds simple it’s not easy to make Rs.100/- from No broker’s click and earn. To enhance this article with the practical example I downloaded the No broker app and tried the click and earn option.

I am a sales guy who travels across the city daily so wherever I find a Tolet board I uploaded the pic or the owner’s contact number, in a week I uploaded 15 photos but all the photos are rejected without any valid reasons.

earn free paytm cash

I couldn’t earn Rs.100/- paytm cash at least. So the risk involved is high.

Note: NoBroker’s click and earn program doesn’t accept

1.Broker’s contact number.

2.If the property is already listed on their site.

Read: How to start a real estate business in India with no money?

7.Download Paytm app

You can check out paytm mobile app or website to get cashback on purchase other than Paytm mall products.

We cannot neglect to earn paytm cash as before because now you can buy vegetables, napkins even you can order food by earning paytm cash.

earn free paytm cash

Learning ways to earn free paytm cash is the smartest way to build an additional income in future.

To better this post you can drop your suggestions or contradictions. If you find this post relative please share this with your friends.

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5 quick tips for online shopping to follow before you shop today

In the 21st century, online shopping presents many advantages over high street or in-store browsing. Consumers can flick through a wide selection of products very quickly and can often find great deals which may not be available in stores because there is so much in stock. Add on flexible payment options, rapid delivery times and no delivery charges, as offered by most shopping websites in India, and purchasing on the internet becomes a haven for beating the crowds and stress of shopping.

Add on flexible payment options, rapid delivery times and no delivery charges, as offered by most shopping websites in India, and purchasing on the internet becomes a haven for beating the crowds and stress of shopping.

Let’s say you are shopping online for a new smartphone. There are a couple of steps you can take to ensure you are getting a great deal and the best offer in just a few clicks.

  1. Check a couple of websites to ensure that you are getting the best price. Comparing prices in a few different shops can help you spend less on a given product.
  1. Sign up for email notifications or alerts for the products you are interested in. When the price drops below a certain level. This lets you set the maximum price you wish to pay for an article, and saves you having to check back, so you get the best deal for no stress!
  1. Research a few different models. If you are not too concerned with having the most stylish and up to date Android phone, a slightly older model or one in a different color may save you thousands of bucks.
  1. Be on the look out for seasonal offers. Not just Diwali and Black Friday, but also other festival deals such as New Year, where shops can have amazing offers on electronics as well as other tech items and white goods.
  1. Don’t forget about smaller, more local online shops! Sometimes the best discount or offer is not available in a large, online superstore. Some smaller websites may even specialize in a given category and provide better post-purchase customer service.

This article has written by IDEALO and published by SocialTalky

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14 Cheap ways to market your business

In this era, pretty much every person wants to run his or her own business. But the problem with that is there is too much competition in the market and every day people come with new techniques to market their business. Some work out, some don’t.

Either way, it is becoming increasingly important to be clever about the way you market your business. However, it can become really overwhelming at times especially if you have a limited amount to spend. So if your budget is tighter than the crack James Franco fell in the movie 127 hours, then here are some tips on how you can market your business without having to spend too much money.

Post amazing content on your blog

The value you provide your potential customers determines how many leads you get. So working on your site’s blog is always a great place to start because then your potential customers will start seeing you as someone credible and worthy of their time. Your blog can be termed as the foundation of all of your marketing efforts. This is how visitors are directed to rest of the areas on your site.

Create a Google My Business account

By creating a Google My Business account, you will ensure that your business shows up on Google maps and on Google+, which makes it way easier for your potential customers to reach out to you. The likelihood of getting customers at your doorstep increases significantly when you have your business on Google Maps.

Get free publicity with HARO

By signing up for HARO you can respond to media queries related to your business and get free publicity. This may sound like a lot of work but this is perhaps the easiest way of getting free publicity.

Get an email list

Email lists although usually come for a price, there are free ones you can get as well. Usually, the free ones are not as big as the paid ones but if you do have to go for the paid ones then there are cheap options available as well to get you started. Email lists are proactive and they allow you to get in touch with prospective customers which are willing to listen to you.

Contribute articles to industry magazines

Contributing articles is a great way to get the right exposure. While advertising in magazines may cost you a lot of money, contributing an article is absolutely free, which makes it even more important for you to consider contributing an article to an industry magazine.

Go to networking events

Networking events are a great way to make connections. You are there to market your business yourself which is a huge plus because it is all dependent upon you how you talk about your business which reflects upon your business. So search on different websites which have a list of relevant events and add them to your calendar because they will do your business a huge favor.

Host a contest

Hosting contests is a great way to reach out to your target market because when a prize is involved, people take way more interest in an event. So if you do it then there is a high chance that you will get a lot of people to participate. If you can’t afford to hold a contest alone then you can reach out to a relevant business and co-host a contest which would give you a really great networking opportunity as well.

For digital products set an affiliate program

Affiliate programs are great ways to ensure that your digital products get sold. Once you successfully sell a product you just have to give a percentage of the total amount to the person through which you get the buyer. The amount is usually not that high so you can’t go wrong with this.

Guest post on high ranking sites

Guest posting is a great way to optimize your site for search engines as well as market your business. You can provide valuable articles for sites and at the end, you can mention a little bit about your firm. But make sure to not make the whole article about yourself as such posts neither get accepted nor get read.  So create high-quality articles and contact high authority sites to publish your content.

Comment on other articles

A thoughtful yet effective way of marketing your own business is through leaving comments on other people’s blogs. Not only will you get noticed but you will also be able to make connections and expand your network.

Conduct webinars on your site

While webinars can be expensive, for starters you can host your webinar on Google Hangouts which is free. Once you get a hang of it and many people start attending your webinars, you can move to the other better options.

Create a Facebook group

Unlike Facebook pages in the past, the trends have shifted towards Facebook groups these days. The benefits of Facebook groups are enormous, from notifying the members whenever someone posts something to creating a community. Therefore you should consider harnessing the power of Facebook groups for your business.

Create infographics

Infographics are cheap to create but fun to read so it’s a win-win for you and your prospective customers. To create an infographic, you can use a variety of tools which are available online. Creating an infographic is not difficult anymore.

Host a local class or lesson

A great way to attract locals is to host a class or a lesson. You can easily get people to sign up for it and then just select a venue to conduct it. You can also conduct it on the internet if it would be hard for you to do it at a specific location.

 

Author Bio: This post was written by Rida Maqbool. She is an avid writer and she curates content at IntCore.com.

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Talk fusion multi-level marketing a scam or boon to invest

This post is not to sell Talk fusion products and I never attached any signup forms at the bottom so please keep your mind open and read the article carefully.

Very recently I was pinged by my friend asking, “Can you attend a video presentation on Talk fusion?” since he is my best friend, I said ok.

Talk fusion is an online business marketing tool to promote your business in an interactive way using videos.

Unlike other software companies, they don’t spend on digital marketing, outbound marketing and affiliate marketing their marketing strategy is different.

They share their profit with you. I think you got my point. Yes, they are doing Multi-level marketing.

You might have been approached by many of your friends, acquaintance, relatives, and social media friends to join in their network. isn’t?  I am getting at least one request per week from my connections on LinkedIn. You can connect with me on LinkedIn here.

There are many multi-level marketing companies operating successfully like Amway, Avon, Beach body and Omnilife. Though this is one of the best strategies for companies to accelerate their sales there are many flipsides are there.

In general multi-level marketers focus more on adding members to their network than on the quality of the product or service they sell. Their revenue depends on the number of people they add to their network.

If you notice closely even in their product presentation they attract an audience by explaining how much money you can make by enlarging your team in five to six years.

They use the magic words believe, faith and success and they never forget to unveil some successful people in the business on the stage to motivate the leads.

They utilize the common human being’s desire to become rich in a shorter period with less effort. They will induce your hunger to become rich.

Enough said, let’s talk about Talk fusion

Talk fusion helps business to create video emails, newsletter videos, Live online meeting up to 500 people, Video chat and sign up forms. Hundreds of premade templates are available to create and send attractive promotional contents. Three different packages Executive ($250), Elite ($750) and Pro ($1500) with added features.

Talk fusion is not only for business but also for individuals to record the wishes and send it over mail to the loved ones.

You can enjoy the free trial version up to 30 days without entering credit card details and to continue the service you need to upgrade to the premium service after 30 days.

Talk fusion compensation plan is designed in such a way that only an associate can build the network by adding members and to become an associate you should buy the product first, experience it and recommends it to others.

The important aspect of any multilevel marketing is the attractive incentives and talk fusion is not inferior to anyone in this segment. They encourage top performers with five-star vacations, Rolex watches, Gold or Diamond rings and Mercedes.

Incentives and compensation plans are attractive than the product itself. Watch the video to understand their compensation plan better.

Before becoming a member, we need to ask few questions to ourselves about the product.

Are there any advanced alternative online tools available from major software producers? Are there any free alternate products? Are there any proved numbers behind their claims?

For example, Video Newsletter is one of their products claiming to be the best source for businesses to send an interactive newsletter.

But many major companies stopped sending newsletters only a few SMEs are still following. Even for these businesses many free online newsletter templates like Litmus, Zurb ink,99designs are available.

Video chat is another product from Talk fusion for which you must pay to use the service but there are already many advanced free online tools like skype, WhatsApp, Facebook messenger, Hangouts are available on the internet for commercial uses.

Video Conference tool sounds as a useful product, indeed. But there are free alternatives like LiveMeeting, Join, and Screen Leap which benefits the business more than paid service from Talk fusion.

SignUp form tool is important to collect valuable email ids but a lot of free signups forms like jotform, mysignup, signupgenius are available for commercial uses even for WordPress sites many free plugins are available.

As said, Multi-level marketing ideas are not built on the product but on people. The more people you add the more profit company makes.

It depends on you whether to invest in Talk fusion or not. if you have the confidence to sell than it is the right opportunity for you but be aware there are many free alternatives are available.

Talk fusion doing business across 140 countries and thousands of associates are already there and few are making good money from this program hence talk fusion is not a scam to fear.

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5 important sales skills to be taught to your sales executive

A creature born as a human being in this planet is sales manager by birth they need not separate classroom training to master sales skills.

If you closely observe your day to day activities you will find a sales manager and surprisingly a purchase manager lying inside you.

A mother trying to sell his cooked food to his children, A husband trying to sell his love, A teacher selling his knowledge and a student purchasing the knowledge by paying the tuition fee.

Everything is a sale and purchase processes. In a business transaction, we use the money to trade but in private transactions, we do trade for intangible love and knowledge.

In commercial world whenever we hear of the word sales executive, we get a typical idea they are annoying and will manipulate to sell their products.

I was turned down by many numbers of gatekeepers than decision makers. Because they think by repelling a sales executive they could save their company from a hazard.

Nevertheless, few sales executives are crashing the gate perfectly and winning the order. These sales executives are not gifted with some special selling powers by birth but they developed it later.

In sales, WILL is important than SKILL. Skill can be learned but WILL can’t be taught from outside, it is intrinsic –  mentioned in the book You Can Sell.

In each company, there is always a top performer who kills the numbers and a puny who struggles a lot to add a new account in a month.

In my sales experience and reading some books I found a sales executive should be taught these 5 important sales skills to nail it.

5 sales skills to be taught to your sales executives

1.Believe the product and profession

Before you teach anything about the product it’s a sales training manager’s job to make the executive feel proud of his profession.

Some sales executives feel small inside to tell the profession outside because it was procrastinated as the least reputed profession among all.

Even during my initial days, I felt the same. I felt timid to share my day to day activities with my friends and families which faded away as the time grown.

Outsiders think because we didn’t get any job we have chosen this profession.

Everybody can become a sales executive but only few could become a successful sales executive those who become successful believe their profession is noble like an engineer, teacher, and doctor.

It’s not only the growth of your company but the growth of the nation is also on your hand. Only if you sell more or create a market your company can produce more, only if your company produces more unemployment rate reduce which ultimately improve the societies livelihood.

If you don’t feel proud about your profession then you are not eligible to be a sales executive.

It is the duty of training manager to make their sales executives feel proud. But in most of the companies, it is happening upside down.

Instead of encouraging the employee by increasing incentives few companies give job threat.

It’s not only about the profession, sales executive should believe the product or service he is selling. Only if he believes he could sell more else his subconscious mind reminds him he is manipulating customers.

Amway dealers and insurance agents buy and use the product first before they recommend it to others. They approach more number of people irrespective of the rejections because they believe their product is worth recommending.

In my previous organization, three sales executives didn’t believe the product what they are selling even when they had own requirement they didn’t buy from their own company.

It is the duty of the organization to convince the sales team before they convince the buyers.

2.Psychology

Every sales person should be taught the basics of psychology.

All the companies are putting more efforts to recruit sales executives with good communication skills or training their own executives to improve their communication skills.

We often read this line in the Job description that candidates are expected to have good communication skills. But what is communication?

A research conducted by the private organization found that fifty-five percent of communication is nonverbal, thirty-eight percent is the only tone of the voice like hmmm, haha, oh and remaining seven percent is only verbal.

What is the point of grooming your sales executive for only seven percent of the conversation? You should make him ready for 100%.

To understand nonverbal communication, they should be taught at least little psychology.

Sales executives should know what is the meaning if the listener bends forward, what is the meaning if he has cross hands, what is the meaning if he leans back and listens.

Only if they know these signs they could understand and change the presentation style.

I personally suggest Psychology is one of the important sales skills to be taught.

I was given a special session on Psychology by my training manager it was useful and still, I remember the signs he taught.

3.Give them adequate materials

A study says when you spend five to seven hours a week to learn about your field you will become an expert in that respective field in three to five years.

Rather than expecting experts to join the organization at high-cost companies can nurture their existing employees to become experts in three to four years at low cost.

Feeding enough product knowledge will not only help your sales executives to solve buyer’s queries but also gives your company a status of a thought leader.

Some top IT companies are dedicating a session in a week to nurture their employees but this habit has to be adopted by brick and mortar companies also.

4.To handle stress

They should be trained to handle both internal and external stress.

Internal stress is due to target and external stress is from customers.

In manufacturing industries, the internal pressure is the major concern whereas in service industry both internal and external pressure is a concern.

External stress can be reduced if we learn how to handle the customer efficiently.

A human being is a complicated creature in the world we cannot predict how it reacts and responds. But who masters the skill of handling humans could easily build numbers.

A good product needs only ordinary sales executives but an ordinary product needs extraordinary sales executive to increase the sales volume.

Companies must analyze their market position before they impose an unimaginable number as a target. But most of them are not.

In a race to grab the market share companies hiring more sales executives and setting high targets. Setting the unattainable target is a silent warning of job threat.

All the creatures by nature find the least resistance path to overcome. When you put more pressure, your sales executive will find the least resistant company for sure.

This training is very important for freshers or inexperienced sales executives to handle rejections. Most of the time they take rejection as dejection.

In my early days, I did the same whenever a client turns down the deal I lost the hope and shared the experience with my manager but that gentleman simply encouraged.

5.Ethical Behaviour

This is the first and foremost habit you should inculcate in your team. If your sales executive is not ethical it will have an adverse effect on your brand name.

As a buyer, I had many worst experiences from few unethical sales executives. They had given me many wrong commitments to sell the product.

Their aim was to close the deal by pushing the product to me so whatever I asked they said YES and closed the deal. But nothing was there as committed.

Whenever I talk about this incident in public forum I am not referring the sales executive’s name but the brand name.

Companies should teach their executives to play fair game irrespective of the situation.

These are the five sales skills to be taught to your sales executives. If you contradict or to better on this post you can comment down your suggestions.

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Top 10 real estate sites in India to list your property in 2018

Indian real estate market is expected to touch $180 billion by 2020 which is bringing in much foreign as well as local investors to invest in major real estate sites and regional property sites.

Since the domain “Real Estate sites” is easily penetrable many new players are coming in with a handful of investments to compete with established players.

In India 75% of property buyers are going through online to find their dream property, means out of 100 seventy-five people making an online search before they finalize the property.

This number 75% includes duplicates, means the number 75 is not completely dependent on online portals but also finding in other mediums.

This number strongly indicates developers cannot miss out property portals in their campaign.

In some newbie property portals, the cost of advertising appears to be low but the return on investment for builders is also low or zero sometimes don’t get carried away with low cost.

Real estate marketers need to find the right platform before they spend a single penny on listings.

Listing your property on all platforms appears to be a right choice to create brand awareness but ultimately it increases your marketing cost.

With a limited budget, you have to find the best platform to list and sell your property faster.

Though it is wise to select the popular one based on their people’s reach advertisers need to know the why factor before selecting the real estate sites in India.

After going through all the real estate sites in India that google indexed, I compiled this listicle for you.

Best real estate sites in India to list your property online

 1. MagicBricks

India’s No.1 property site which could take your property to 11 million property seekers across the nation.

The advertising industry tycoon Times Group is the parent company of MagicBricks which is another reason for marketers to choose MagicBricks.

The US-based media measurement and analytics company Comscore measured that Magicbricks is having 51% more unique visitors than their main competitor in the real estate market Which makes sellers think of Magicbricks over any other players.

Out of 75% online property buyers, 52% of people are filtering their property on magicbricks (Reliable source) such a big number to be considered.

MagicBricks in association with stateBank displaying SBI approved projects to help customers to get an easy home loan.

MagicBricks introduced an app called Propworth where you can find the right price of any property in eight major cities. Propworth also helps sellers to fix the price for their properties by keeping it as a benchmark.

Buyers can get free property advice and free access to tools like propworth calculator, EMI calculator and investment insights.

Though the website is responsive and well mobile optimized Magicbricks introduced its mobile app (Android, IOS, and windows) to keep sellers connected with buyers even on the go.

Virtual Reality in Real estate in India

Magicbricks being a pioneer in the real estate industry introduced the experience center, a physical innovative kiosk for developers to display their properties.

Here buyers can walk into their desired properties virtually using VR gadget. More than in selection it helps buyers to filter out the undesired properties.

It’s completely free to visit the kiosk and they charge a premium from developers to advertise their property.

Other than the Virtual reality they have 3D hologram display and LCD displays for developers to showcase their properties.

Magicbricks experience center is not a one-stop solution for developers it’s just a one of the innovative solutions.

 

Read : 3 high ROI luxury real estate marketing ideas for smart marketers

2. CommonFloor

Founded by IITians later acquired by an online classified Quickr which also acquired Grabhouse later(another property site).

Commonfloor listed more than 5lakh properties across 200 cities getting more than 70 lakhs website views in a month across the Globe.

Other than mere property listing Commonfloor brought innovation in its user experience using Virtual Reality technology.

CommonFloor Retina the world’s first virtual reality innovation in real estate sector where buyers can experience the live visit to the properties. They can access to kitchen, bathroom, dining and bedroom of their future property virtually.

A research found that the potential buyer spends 6-12 months of time and travel an average of 300kms before they take a decision.

Commonfloor retina addresses this delay by helping buyers to visit properties in different locations in one place using virtual reality technique.

This technique will considerably reduce the time taken and distance traveled by buyers.

The ultimate desire of all the seller is to sell his property as early as possible to reduce the interest paid to the bank. So Commonfloor retina is also the boon to sellers.

On Commonfloor under Live-in Tours, buyers can experience 360-degree property by simply dragging over the image.

3. IndiaProperty

This Chennai-based property site holding 6lakh + properties and 2lakh + satisfied buyers across the nation.

Their flagship feature Assisted Property provides end to end assistance before and after buying the property.

Like Commonfloor Indiaproperty also having built-in technology for 3D floor plans and virtual tours which ensure buyers get a personalized feel while visiting properties online.

I am little confused how this website is calling themselves as India’s No.1 property site with mere 3million unique visitors in a month.

4. Housing

With its 3.5 million visitors, it will emerge as the competitor for Magicbricks in near future.

Proptiger (another property site) acquired Housing.com and Makaan.com to become the India’s largest real estate property displayer with each website having their own USP.

Other than common website view, Housing.com merged with Uber to take the buyers to the location in few clicks without leaving the site.

Housing.com introduced Housing Go a mobile app for buyers to flip through properties on the go.

This website focuses more on first-time buyers in the age group between 25-40 even in their TV commercials which is the one unique reason sellers has to think of choosing Housing.com

5. 99acres

This company is in a neck to neck race with Magicbricks in terms of revenue generation not in user experience.

A well-known brand in the real estate industry owned by info-edge gaining millions of views from potential property seekers.

Though the website is not as attractive as Magicbricks they too have a considerable number of views for sellers to think of 99acres.

While analyzing all the real estate websites to create this simple useful listicle I found that Magicbricks is much better than any other real estate sites in India in any terms.

6.Sulekha Properties

Sulekha is an established online classified in India but they too have a footprint in the real estate market.

Property(dot)sulekha(dot)com is one of the online real estate sites which falls in the same business line with other online property sites.

The website looks clumsy and is not as professional as magicbricks or 99acres but having decent traction in the market.

Realtors having budget concern go with sulekha properties as it is the cheapest real estate portals comparatively.

Despite generating good turnover from sulekha properties,sulekha still depends on Google Ads which may distract and takes the real estate buyers out of the site and may end up in somewhere.

For example: Being a real estate promoter I am investing 1lakh in sulekha properties when buyers come and visit my property and they also show an ad which is out of context and it is based on the user cookies then there are more chances a buyer will leave the site and follow the ad.

Sulekha should think of removing this feature from their portal.

7. Roof and Floor

Like MagicBricks which is backed by the industry tycoon Times Group, Hindu Group also introduced their online property portal roof and floor to takes its pie in real estate online advertising.

Though it is backed by the Hindu Group they entered the market very late.

Though roof and Floor claims the developer that whoever read The Hindu newspaper on weekends they will come to know about roof and floor. But what is in it for developers.

Already buyers are given many established options like Magicbricks and 99acres then why they have to again invest in roof and floor without any compulsive reason. In a simple words roof and floor is just one of the real estate sites online.

8.NoBroker

NoBroker is one of the online real estate sites which is popular for rental than a sale. It connects property owners directly with property seekers.

This business model works better in the rental segment because only in rental segment tenant gives brokerage whereas in buying segment developer will take care of agent brokerage not imposed on end buyer.

No broker’s revenue model is also completely different from other established portals.

In other real estate sites, advertisers (property owners) have to pay to list out their properties and the end user can contact them for free whereas in Nobroker property owners can list out their property for free and end user has to pay a premium to view contacts.

real estate sites

Really one of the popular and useful real estate sites for the rental segment.

9.Propertywala

Propertywala is just one of the real estate sites in India to list out your property like other leading portals. Propertywala offers one free listing for individuals like owners and paid service to builders and agents.

Listed thousands of properties across the country but doesn’t give the intuitive feeling to come to the website again

10.Quikr Homes

Quikr, the largest online classified site in India started a vertical in real estate called quikr homes to make this sector further crowded.

Quikr which was early in advertising used products started many verticals like quikr easy, quikr bikes, quikr cars, quikr Bazaar, and quikr is just an another vertical.

Almost doing similar thing what other leading players are doing in the market, nothing different or new.

FYI : List of Free Property Listing Sites

1.    Magicbricks 2.    99Acres
3.    CommonFloor 4.    Quikr Homes
5.    OLX 6.    Makaan
7.    Property wala 8.    Property Bazaar
9.    Property Khazana 10.  FreeIndiaProperty
11.   Sulekha 12.   Housing
13.  Property wala 14.   IndiaProperty
15.  RealEstateIndia 16.   PropTiger
17.  Nobroker(for rental) 18.   Zricks

Bonus tip to generate leads for your property

Spini, unlike other property portals spini is not a listing site but a lead generating platform.

For example, if my friend is looking for a property in Chennai, I post my friend’s contact number and name on Spini, they will do a background check to find the authenticity of the lead post.

Once it is confirmed they will share the lead to the respective builders.

How to choose the best real estate site to list out your property online?

In any product sales when buyers are given numerous choices buying process consume more time.

Ten years ago in real estate buyers are given limited choices and limited knowledge but the scenario in this decade is completely upside down end consumers are given numerous choices and real estate sites are feeding them more knowledge than required which is ultimately deferring the buying.

Study claims, buyers are spending an average of 6months to buy his first house.

When buyers are taking this much time developers also need to market their property for a longer duration.

Online is the one and only effective option developers are left with to advertise their property for a longer duration.

But when it comes to picking right real estate sites we need to know few metrics.

1.What is their monthly traffic in your project locality?

You can ask the sales guy to come up with the right figure of their searches per month, visitors per month and unique visitors per month in your project locality.

They do provide and obviously, you have to stick with the high traffic one.

2.How do online real estate sites generate leads?

There are two ways to generate leads for your project.

A.Organic and B. Inorganic

Real estate sites like Magicbricks and 99acres generate organic leads, they display your property to buyers and if the end buyer is interested in your project he/she will contact you.

The drawback of the organic method is you may get few inappropriate leads like bank agents, competitor portal’s sales guy, real estate agents and few who are contacting to get business from you.

Inorganic lead generation

Here real estate sites generate leads for one project and pass it on to others.

For example 10 leads are generated for a project in the bracket of 60-80lakhs they call and verify those leads and pass it on to other projects falling in the same bracket.

The drawback is they share the same leads to all the projects lying in the same locality of that bracket.

3.Do they give any sale assurance?

If the answer is Yes, the salesman is just trying to close the order and escape.

I can assure you one thing, no advertisement platform can assure you sales it can be any medium.

4.How much to spend?

Money spending in any business is not a spend it’s an investment. So we can think of how much to invest in online portals.

The basic thumb rule in any advertising medium is “the more the subscribers the more the cost of advertising” because to bring that many subscribers their market spending is high.

So don’t ask the sales guy to suggest the lowest price product rather you can ask for the best product and negotiate on this.

And don’t select any portal because they are cheaper than the market leader. Stick with the market leader.

These are the four basic things to consider while choosing online real estate sites to advertise your property.
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5 best sites to find Sarkari Naukri

According to HRD ministry, India got 6000+ engineering and technology institutions enrolling 2.9 million students and nearly 1.5 million students are passing out every year.

Since the supply is more than demand, a number of students passing out every year exceed the number of job opportunities in core industries which push students to take any opportunities even with a very low package.

The acceptance rate (students accepting the job) of IT industries like Wipro, Infosys, TCS, and CTS were 65-70% in FY12 which is 80-85% now.

Students grabbing the opportunities they get on or off campus despite not -core fields.

But not all of them are settling for private jobs because it is insecure, unstructured profile and work culture (varies from company to company) so some look for Sarkari Naukri which is secured, structured and perfect work-life balance in all means and few go for their own business.

When it comes to Sarkari Naukri it’s not only central government jobs but the state run government also equally generating job vacancies by expanding their operation or getting into new verticals.

Unemployment in India is expected to raise from 17.7 million to 17.8 million in 2017 and 18 million in 2018(src: TOI).

The government is trying its best to create new opportunities but again the supply and demand are not matching which makes the available limited government jobs highly competitive.

By knowing the lust for Sarkari Naukri many bloggers and social media pages are started listing unverified or outdated government jobs to increase their blog views or page followers.

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So to help you out that government job lovers saocialTalky listing out top 5 authentic sites to find Sarkari Naukri.

Top 5 websites to find Sarkari Naukri

1.Sarkari-Naukri

Sarkari Naukri is the number one Government job website in India.

Here you can find government jobs in each state and companies like Airforce, Railways, Bank, Railways and UPSC.

Updated every day with the latest government job openings, news, and notifications.

You can subscribe to get updates on government jobs in your inbox.

2.Naukri

Though Naukri is widely known for private sectors jobs it also lists out verified government jobs under “Govt. Jobs” tab.

Though it is well categorized but lacks the description of the jobs listed.

By clicking the link, It will take you to the respective public sector websites to apply or to know the eligibility criteria.

Compared to Sarkari-Naukri.in only very few government jobs are listed but all are verified and updated.

 

3.Sarkari Naukri Daily

This website gives you the detailed job description about each one listed on their site like Job description, Eligibility criteria (Educational qualifications, Age limit, Age relaxation, Job location), Application fee, How to apply and job-related important web links.

We can say it’s one stop solution for government job-related queries. A simple easy to use user interface.

4.Job Sarkari

Jobsarkari updates all the Sarkari Naukri regularly under department wise, location wise and education wise.

Here also you can get a detailed description of each job listed with easy to apply link.

Additionally, here you get the syllabus, Results and answer keys post exams.

5.Govt Jobs

Run by a bunch of Indians with a pinch of creativity claiming itself the number one Sarkari Naukri website in India listing out Defence, Legal and Medical jobs across the nation.

These are the five authentic sites where you can find Sarkari Naukri related news and notifications.

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3 important keys to success followed by successful people : self development

Let me clear you one thing first this post “3 important keys to success followed by successful people” is not about becoming successful by making more money than your peers.

Here success is defined as “achieving your aim”.

Aim can be anything some wants to stop their receding hairline, some want to score more marks, few wants to live a healthy life, many wants to overcome their personal problem and obviously to become rich.

You might have read so many articles on key to success followed by successful people but most of them were talking about the external factors to be corrected but here we discuss three important internal factors to be successful in any venture.

Everybody has a dream in their life, I mean everybody but how many of them are really achieving it only a few isn’t?

For instance, many young intelligent guys want to quit their job and to start the business but only 2% of the wannapreneurs are becoming entrepreneurs. But why?

External factors can be many but the only internal factor is fear.

Fear is the supremo which constantly reminds him not to take a risk by inducing negativity in his subconscious mind. Successful people overcome this negative power by decreeing their subconscious mind in the right direction.

You are interested to know how isn’t? continue reading….

Keys to success followed by successful people

1.Successful people believe

Whatever your positive aim can be you should believe it is plausible and not harmful to you and anyone.

Everyone has the right to dream need not lessen it for any bad reason.

Whenever you think of achieving your dream say to buy a luxury car your mind will suddenly stop you there and tells “You cannot afford it because it is costly” and being a normal human being we accept the fact and move on. This “I cannot” thought is created by your conscious mind.

But successful people will decree their subconscious mind “I can buy it” they won’t listen to what their conscious mind says.

They are very much aware their financial condition is not suitable right now to afford the car but in near future, they will do.

Only if you believe your idea you will act to achieve it.

In the beginning, itself if you accept “I cannot” and 100% I am sure you cannot do it at any time.

You have the right to dream so dream big irrespective of your surrounding factors and believe you can do and you will achieve it like successful people.

Don’t think this is an overconfident statement. The confident level varies from people to people based on their believing capacity and perspective.

If an average ranked boy believes he could score the first rank it may sound over confident to others but for him it is confident.

2.Remind yourself every day

A mere belief is not going to help you achieve the dream you must constantly train your mind to realize what you dreamt.

In history, people had cured dangerous diseases without medications only through training their subconscious mind in the positive direction.

The real reason behind the success of your prayer is you are repetitively telling your mind what you want it can be any god. It’s not your prayer but your subconscious mind is doing miracles.

You might have heard successful people saying, always obsess about your dream during the day, night, lunch and at any time.

Some people advise followers to write your dream on a piece of paper and keep it in your pocket. Whenever you feel low take the paper and read out or regularly everyday morning this is because to remind your mind to stick with the goals not to deviate.

Late Abdul kalam interpreted his famous saying, “Dream big” The dream which I meant will never allow you to sleep it will force you to follow your goals even while sleeping.

Remind yourself every day about your goal your mind will automatically create the situation as you imagined.

3.One of the important keys to success is to work on it.

Your subconscious mind will create the positive environment to realize your dream but you must work to achieve it.

The step two (Remind yourself every day) will give you energy in a tired mind and body to work. Without energy, you cannot do work.

But without work, your dream cannot be realized.

All successful people believed their idea, brought positivity in their mind and worked to make it real.

This is the main reason why successful people advise others to follow their passion because when you follow your passion you work longer time but never feel tired and you won’t even go to bed.

Passionate entrepreneurs work up to 3 am in the morning or wake up at 3 am in the morning to work on their idea it is not the desire to make money is driving them but the passion they have.

You can take any successful people they have the long day compared to common man means either they wake up early or go to bed very late. But still, they maintain their healthy lifestyle.

Read: Tips to sleep fast

Success is not unattainable by a positive mind which believes and works on her/his dream.

You too can become successful if you believe and work.

Even in your employment follow the rule “Love it or leave it” if you love the job stay there else leave it because you cannot become successful if you force yourself to work.

To learn about your subconscious mind in detail you can read the popular book “The Power of Your Subconscious Mind” by Dr.Joseph Murphy. You will also learn how people hypnotize others.

I believe these keys to success will also be yours and do share this to your dreaming friends.

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