There is no hiding the fact that Google loves SEO. And maybe this is the reason that Google keeps on updating the SEO algorithm on a daily basis. In fact, the latest Google update that came in 2019, the whole update was focused on the SEO perspective. There were more than 20 major updates related to that of SEO.
SEO stands for Search Engine Optimization. Search engine optimization means optimizing your content in such a way that it ranks higher on the search engine result page (SERP).
Even a silliest of mistake in the SEO optimization can lead to a lack of SEO juice and can make all the hard work, that you put into the content, worth nothing. However, if you are able to implement, each and every aspect of the SEO tips correctly, you will be able to reap the profit of the higher number of audiences at your site.
Top SEO pro tips in 2020
SEO is a dynamic field. There are some tricks that will work like charm and then there are tricks that will be a flop from the get-go.
Here are the SEO tips that you can implement in your SEO strategy in 2020.
Google Rich Snippets
Have you ever seen a rectangular box on the search engine result page? This box is located above the rank 1 result on the search engine result page. That box is called google rich snippet.
I know there are many people who must be thinking what so special about the google rich snippet. Then let me tall you one thing, you can also have that spot on the google search engine result page without having any rank for your content. Now that does sound interesting to you?
Google rich snippets are the featured content that is shown for the relevant search query to the audiences. The result shown in the featured snippet is just the summary of the original content. You do not actually have to rank to have that place.
You just need to have high-quality content that has well-distributed sub-divisions. When your content is in a structured format, it earns the value to be featured in the google rich snippet.
You must have noticed at times that when you revisiting a website, you are being warned of entering an unsecured network. Well, that happens due to the fact that those websites are not secured with SSL security. SSL security is a kind of security system that is provided to those sites that want their data to be secured from any external threats.
However, security does not imply that your website has irrelevant content. It is just that you need to have a secured website for good SEO.
If any user visits your website and sees that there is a “not secure” warning, then there is a high chance that they re not going to proceed any further. This will result in an increase in the bounce rate and will eventually affect your ROI.
Higher Quality of content
Content is the king; we all know that. But only a few people consider it as gasoline that generates power to move the gigantic automobile of digital marketing. If you look closely, you need content for every possible thing in digital marketing.
Whether it is articles, blogs, website content, backlink content, audio-video visuals, or anything that comes into your mind. Everything is made of the content. Without content marketing, digital marketing loses its central pillar.
So, for implementing SEO strategies that resonate with the people, you need to have high-quality content for your website and for the other platforms that you are going to use it.
Your content must have everything that can grab the audience’s attraction. So, start using audio, video, infographics, images, call to action button. So that your audiences can engage with you by yur content.
Most of the searches are now done on mobile devices. According to data, more than 60% of the internet user were mobile users and it seems that these numbers will increase in 2020 as well.
With that being said, if your website is not mobile optimized then you are most probably going to lose more than 90% of your website traffic. To make sure that this kind of circumstances never happens, you need to make sure that your website is mobile optimized as soon as possible.
Yes, you are right about one thing that you need to create content on a daily basis. But that does not mean that you will forget all about the older contents you have. Remember one thing when it comes down to prioritizing our content holds more value. And as to why is that. Here is the answer.
The older contents are the content that you have created. And now ranking on google. It is already being indexed in google and you are already receiving organic traffic.
So, now you tell me which is worth your time, investing time on the new content that may not bring the desired traffic you want, or investing time in modifying content that has a probability of bringing higher traffic. You know the answer right. Hence, updating your old content is mandatory.
Final SEO Tip
We all know that SEO is evolving too fast for us to cope up with the new trends. But this what makes SEO an easy place to increase your awareness among the people. The rate at which it is changing, the people who will be able to cope up with the change, will pave a new path for themselves in the SEO field.
The tips and the tricks that I have just talked about in this content will never be going to be the same. As I have mentioned in the starting lines, SEO is a dynamic field. The everchanging process is what makes SEO interesting.
However, don’t lean too much on the SEO, as the website has an equal part to play in making your content rank higher on the SERP. Your website must also contain all the necessary features that are required in a healthy website.