Indian real estate market is expected to touch $180 billion by 2020 which is bringing in much foreign as well as local investors to invest in major real estate websites and regional property sites.
Since the domain “Real Estate Websites” is easily penetrable many new players are coming in with a handful of investments to compete with established players.
Though the cost of advertising appears to be low in some newbies the ROI will also be low or zero sometimes. Real estate marketers need to find the right platform before they spend a single penny before listing their properties.
Listing your property on all platforms appears to be perfect to create brand value but ultimately it increases your marketing cost.
With a limited budget, you have to find the best platform to list and sell your quicker.
Though it is wise to select the popular one based on their people’s reach advertisers need to know the why factor before selecting the real estate websites in India.
After going through all the real estate websites in India that google indexed, I compiled this listicle for you.
Best real estate websites in India to list your property online
India’s No.1 property site which could take your property to 11 million property seekers across the nation.
The advertising industry tycoon Times Group is the parent company of MagicBricks which is another reason for marketers to choose MagicBricks.
The US-based media measurement and analytics company Comscore measured that Magicbricks is having 51% more unique visitors than their main competitor in the real estate market Which makes sellers think of Magicbricks over any other players.
MagicBricks in association with stateBank displaying SBI approved projects to help customers to get an easy home loan.
MagicBricks introduced an app called Propworth where you can find the right price of any property in eight major cities. Propworth also helps sellers to fix the price for their properties by keeping it as a benchmark.
MagicBox is the advertiser’s setup box where sellers can manage, promote and plan their campaigns, you can download the responses in excel sheets, Check subscription details and manage locality reviews.
Buyers can get free property advice and free access to tools like propworth calculator, EMI calculator and investment insights.
Though the website is responsive and well mobile optimized Magicbricks introduced its mobile app (Android, IOS, and windows) to keep sellers connected with buyers even on the go.
Founded by IITians later acquired by an online classified Quickr which also acquired Grabhouse later(another property site).
Commonfloor listed more than 5lakh properties across 200 cities getting more than 70 lakhs website views in a month across the Globe.
Other than mere property listing Commonfloor brought innovation in its user experience using Virtual Reality technology.
CommonFloor Retina the world’s first virtual reality innovation in real estate sector where buyers can experience the live visit to the properties. They can access to kitchen, bathroom, dining and bedroom of their future property virtually.
A research found that the potential buyer spends 6-12 months of time and travel an average of 300kms before they take a decision.
Commonfloor retina addresses this delay by helping buyers to visit properties in different locations in one place using virtual reality technique.
This technique will considerably reduce the time taken and distance traveled by buyers.
The ultimate desire of all the seller is to sell his property as early as possible to reduce the interest paid to the bank. So Commonfloor retina is also the boon to sellers.
On Commonfloor under Live-in Tours, buyers can experience 360-degree property by simply dragging over the image.
This Chennai-based property site holding 6lakh + properties and 2lakh + satisfied buyers across the nation.
Their flagship feature Assisted Property provides end to end assistance before and after buying the property.
Like Commonfloor Indiaproperty also having built-in technology for 3D floor plans and virtual tours which ensure buyers get a personalized feel while visiting properties online.
I am little confused how this website is calling themselves as India’s No.1 property site with mere 3million unique visitors in a month.
With its 3.5 million visitors, it will emerge as the competitor for Magicbricks in near future.
Proptiger (another property site) acquired Housing.com and Makaan.com to become the India’s largest real estate property displayer with each website having their own USP.
Other than common website view, Housing.com merged with Uber to take the buyers to the location in few clicks without leaving the site.
Housing.com introduced Housing Go a mobile app for buyers to flip through properties on the go.
This website focuses more on first-time buyers in the age group between 25-40 even in their TV commercials which is the one unique reason sellers has to think of choosing Housing.com
This company is in a neck to neck race with Magicbricks in terms of revenue generation not in user experience.
A well-known brand in the real estate industry owned by info-edge gaining millions of views from potential property seekers.
Though the website is not as attractive as Magicbricks they too have a considerable number of views for sellers to think of 99acres.
While analyzing all the real estate websites to create this simple useful listicle I found that Magicbricks is much better than any other real estate websites in India in any terms.
Bonus tip to generate leads for your property
Spini, unlike other property portals spini is not a listing site but a lead generating platform.
For example, if my friend is looking for a property in Chennai, I post my friend’s contact number and name on Spini, they will do a background check to find the authenticity of the lead post.
Once it is confirmed they will share the lead to the respective builders.